The 9th Harbin Asian Winter Games is about to open. This ice and snow event not only ignited the enthusiasm of sports enthusiasts, but also made the Asian Winter Games' cultural and creative products the focus of everyone's attention.

The Asian Winter Games franchise merchandise retail store located in Wangfujing Engineering and Mei Building in Beijing has recently ushered in a small sales spike. As the Asian Winter Games approaches, more and more creative franchise products are on sale, and customers are here to select their favorite products.

The franchise product design of the Asian Winter Games fully takes into account the cultural characteristics of the venue of the event. The plush dolls of "Binbin" and "Ninni" combine Harbin regional folk cultural characteristics with the elements of the Asian Winter Games.

The "Asian Winter Games Winter Snow Badge Set" uses snowflake shape to incorporate Harbin food culture and Asian Winter Games mascot elements, showing the warm hospitality of "Erbin".

The "Red and Booming Badge Set" uses big red lanterns as the main shape to show the lively atmosphere of the New Year, and at the same time integrates the sports style of the Asian Winter Games mascot into it, as if "Binbin" and "Ni Ni" shuttled through the ice and snow city of Harbin with a variety of dynamic postures of ice and snow sports.

(Reporter Wang Feng and Zhang Heyun of the General Station)