CCTV News: According to the WeChat official account of "Internet Information China", the Internet Information Department continues to carry out a special action to "Qinglang·Rectify the Chaos of Malicious Marketing in the Short Video Field", focusing on prominent issues that the people have strongly reflected, guiding and urging short video service platforms and platforms that provide short video functions to conduct comprehensive investigations and rectifications in depth and detail, dealing with illegal and irregular accounts in accordance with the law and in accordance with the agreement, and continuously purifying the short video content ecology. The second batch of typical cases are reported as follows:
1. "Everything goes well, 1 future is promising" and other accounts have fabricated scripts and posed for false shooting, and used the public's goodwill to violate regulations in marketing. Bilibili account "Everything goes well 1 The future is promising", Kuaishou account "Rural Sisters", etc., mass-produced and published homogeneous false content such as "the whole family is seriously ill" and "abandoned by the family", creating a tragic character design; Xiaohongshu account "Y Fresh" and "Big Sister Litchi Garden" and other crafted tragic scripts to attract traffic and marketing under the name of "helping farmers" and "poverty alleviation"; Douyin account "Braised Food* Boss" posed for false content, creating a "good people are rewarded" character design, and using the public's goodwill to harvest traffic to seek benefits. The relevant account has been closed or banned in accordance with the law.
2. "It's Xiaonian" and other accounts spread false information and maliciously disrupt social order. The Douyin account "Yi Xiaonian" directed and acted as a false information such as "death in Chengdu and was extorted before his death", which misled netizens' attention and discussion; the Xiaohongshu account "Business Transaction Tax Consultation Teacher Bing", the Kuaishou account "QQ Xiuli Oriental", etc., maliciously fabricated and spread false fire alarm reports, flood disasters and other information to disrupt public order. The relevant account has been closed in accordance with the law.
3. Accounts such as "Li Zi" fabricate false personalities and exaggerate experience and qualifications to attract traffic marketing. Xiaohongshu accounts "Li Zi", "Qian Shao (can cooperate to start a business)" and "Lijiang bb" fabricate false personalities and plots such as "social celebrities" and "successful people" through self-packaging and show, exaggerate the experience of "sweet dramas" and harvest traffic for profit; Kuaishou accounts "Jinan Master" and others use "Traditional Medicine Health Expert" as a gimmick to induce the elderly to purchase "health products". The relevant account has been closed in accordance with the law.
4. Accounts such as "F0 Hu Da" use other people's identities to take the opportunity to attract fans and attract traffic and marketing. Weibo account "F0 Hu Da", Douyin account "Two Mothers", Kuaishou account "Brothers accompany each other", etc., use AI technology to "change faces", "change voices", and "pictures", or use false nicknames, avatars, and profiles to impersonate the identity of others to attract fans and attract traffic marketing. The relevant account has been closed in accordance with the law.
5. Accounts such as "Yanyan Love Kelp Seedlings" publish content that violates public order and customs, and have no bottom line to attract traffic. WeChat video account "Yanyan Love Kelp Seedling", Xiaohongshu account "Xiao Cui Cui", "Second Uncle", Douyin account "Zhao *ran", etc., published information content of "escorting strange girls home late at night", Weibo users "Baiquan Internet celebrities" and other posts information content of following strangers to harass and filming, which seriously violates public order and good customs; Xiaohongshu account "Leo Micro Theater" and other uses family relationship conflicts as the "selling point" to induce online hostility; Kuaishou account "Linlina" and other publishes a large number of video content focusing on specific parts of women from abnormal perspectives; Xiaohongshu account "Jiu Shaosheng" and other induces respondents to oral and obscure pornographic content through "street interviews". The relevant account has been closed or banned in accordance with the law.
6. Accounts such as "Brother Chuan talks about retirement" use exaggerated and false title copywriting to attract attention and attract fans. Xiaohongshu account "Brother Chuan talks about retirement", Bilibili account "BLACKSTA**X", Douyin account "Roll*French Fries", etc., use exaggerated title copywriting that is inconsistent with the content such as "exposure of shocking inside stories" and "exposed industry scams" to exaggerate false content to gain traffic and induce offline marketing. The relevant account has been closed or banned in accordance with the law.
In response to malicious and false staging in the short video field, fabricating and disseminating false information, publishing content that violates public order and good customs, and illegally attracting traffic and marketing, the Internet Information Department will continue to increase its governance efforts, strengthen the main responsibility of the website platform, resolutely curb the spread of illegal and bad information, and strictly deal with platforms and accounts with prominent penalties in accordance with the law.
