Xinhua News Agency, Beijing, January 13, Recently, the Publicity Department of the Central Committee issued a notice requiring all localities and news units to carefully organize the "New Year's Grassroots" activity in 2025, mobilize journalists to go deep into the grassroots front-line interviews, continuously enhance "foot strength, eyesight strength, brain strength, and writing skills", fully demonstrate the beautiful scene of prosperity in all parts of the motherland and the people celebrating the Spring Festival, and actively create a vibrant, joyful and peaceful festive atmosphere.

The notice requires vigorously publicizing the progress and achievements of local governments in studying and implementing the spirit of the Third Plenary Session of the 20th Central Committee of the Communist Party of China. Report on the specific measures, latest progress and experiences of implementing the spirit of the plenary session in various places, vividly reflecting that the spirit of the plenary session has taken root at the grassroots level, and the people's sense of gain, happiness and security are more fulfilling, more secure and more sustainable, and fully demonstrate the spirit of grassroots cadres and the masses to firmly believe in reform and actively participate in the cause of reform.

The notice pointed out that we should vigorously publicize the achievements of economic and social development in various places. Follow up and report on new measures and new achievements in implementing the spirit of the Central Economic Work Conference in various places, and continue to promote highlights and achievements. It vividly reflects that various localities have effectively responded to various risks and challenges over the past year, achieved overall stable and stable economic operation, solid advancement in high-quality development, accelerated development of various people's livelihood undertakings, and continued improvement in people's lives. Fully report on the implementation achievements of major policies such as "two new" and "two heavy" to show the vitality and potential of China's economic development.

The notice proposes to vigorously publicize the work measures for people's livelihood security in various places and departments. Follow up and report on the work measures of relevant departments such as transportation, market supervision, emergency management, etc. to ensure the Spring Festival travel rush, supply and price stability, and ensure the smooth operation of the festival market and the people's warm and safe holidays. Timely report on the majority of party members and cadres to carry out extensive assistance, visits and condolences for special groups such as the elderly, the weak, the sick and the disabled, and concentrate on showing powerful measures to care for the people at all levels and to resolutely ensure the bottom line of people's livelihood.

The notice clearly states that vigorously promote the festive scene of the Spring Festival in various places. It is reported that all regions welcome the first Spring Festival holiday after the successful application for the Spring Festival Heritage, enrich the supply of the Spring Festival cultural and tourism market, develop characteristic cultural and tourism industries, promote the deep integration of intangible cultural heritage projects and traditional festivals, carry out rich and colorful mass activities and traditional folk activities, and warmly display the lively scenes of bidding farewell to the old and welcoming the new, and the masses decorating the lights and decorating the lights of the people. Promote the traditional virtues of filial piety and love for the elderly and relatives of the Chinese nation, and the Spring Festival culture of harmonious reunion, highlight regional characteristics and the atmosphere of the times, show the diversity of Chinese culture, and demonstrate the cultural charm of the Spring Festival. Strengthen the external dissemination of Spring Festival culture and fully demonstrate the rich connotation and value concepts of Spring Festival culture to the world.

In terms of specific arrangements, the notice emphasized that from January 14 to February 12, 2025, the central government and major news units of various provinces, autonomous regions and municipalities will uniformly open the "New Year's Grassroots" column in important pages and the homepage of the new media platform, focusing on "witnessing new momentum", "new tour project", "new painting of mountains and towns", "salute to strugglers", "warmth into thousands of homes", "feelings full of love", and "cultural Chinese New Year" series of reports, launching a series of masterpieces that are alive and empathetic, so that news reports can be vivid, lively, plain and rich, truly narrow the distance with the masses, and achieve effective dissemination.