CCTV News: During this Spring Festival holiday, in the Northeast, many villages have become popular destinations for tourists to play ice, snow and travel and check in. With the unique integration of ice and snow resources and rural cultural and tourism industries, rural ice and snow tourism has become a local cultural "new business card" and has promoted the New Year ice and snow cultural and tourism boom in rural Northeast China.

During the 2025 Spring Festival, the ice and snow cultural tourism in Nitoushan Village, Baihe Town, Erdao Baihe Town, Antu County, Jilin Province ushered in a new peak. According to statistics, starting from New Year's Eve, the village received about 2,000 tourists every day, setting a new high. The occupancy rate of homestays is 98%, and hot spring resorts are also popular. Young people returning to their hometowns to start businesses have also injected new vitality into the development of the village.

In Shanjia Village, Shenbei New District, Shenyang City, a 300,000 square meters of rice fields have been transformed into an ice and snow park full of fantasy ideas. Every day, thousands of tourists come here to watch the light exhibition, enjoy fireworks in the stream of light, and experience dozens of ice and snow projects such as snowmobile, ice slide, and snow dance.

In order to enrich the tourists' experience, the local area has also built rice fields into ice rinks and snow fields, inviting surrounding villagers and tourists from all over the country to participate in special ice and snow events such as snow tug-of-war, snow football, and snow battles. "Pictures of rice fields in summer and ice and snow in winter" is becoming the "new business card" of rural tourism in Shanjia Village.

Ice and snow tours have added new vitality to rural tours, and local villagers have also increased their income through various means such as participating in tourism operations, providing tourism services, and selling agricultural products. It is understood that during this snow season, the local area has promoted the New Year ice and snow cultural tourism fever in Northeast rural areas by accelerating the integration of ice and snow and rural cultural tourism industries.