CCTV News: May 11 is the "World Day for Prevention and Control of Obesity". Prevention and control of obesity is related to health, and exercise is an important way to lose weight healthily. In Jinan, Shandong, various fitness venues such as 24-hour gyms and indoor rock climbing are emerging, and the "weight loss economy" is also heating up.

It is lunch time at 12 noon, but in this gym, many people are working out quickly.

As the popularity of gyms increases, many gyms have begun to extend their business hours and launch 24-hour business services. At around 10 o'clock in the evening, there are still many people working out in this 24-hour gym.

In addition, some new fitness scenes have also inspired citizens' enthusiasm for participation. In a comprehensive shopping mall in Jinan, many people are experiencing indoor rock climbing. As an emerging sports event, indoor rock climbing is adjustable and the training time is flexible, and it is popular once it is launched.

According to statistics, there are currently 14,200 gym-related companies in Jinan City. Many businesses have attracted consumers by upgrading services, and "weight loss" and "fitness" are gradually becoming new engines to drive consumption growth. Sports venues are popular and subsidies are issued to promote consumption

In Ningbo, Zhejiang, the popularity of sports venues has also made the "weight loss economy" continue to heat up.

In the Badminton Hall of Ningbo National Fitness Guidance Center, all 8 badminton courts are full. Similarly, the table tennis hall and tennis hall of Ningbo Sports Development Center are also "hard to find".

In order to make more people move, in 2025, Ningbo Sports Bureau also issued sports consumption coupons. These subsidies have really reduced the fitness costs of citizens.

The consumption coupons have significant benefits for the people. During the May Day holiday, more than a thousand Ningbo citizens used consumption coupons at the Municipal National Fitness Center, and the cumulative savings reached more than 17,000 yuan. The 65,000 yuan free free movement coupon issued by Ningbo Sports Development Center also allows more people to easily enter the venue and enjoy the joy of sports. Weight management consumption boom has led to the rise of fitness supplies

As everyone's demand for "weight loss" continues to escalate, in Yiwu, Zhejiang, a consumption boom surrounding "weight management" is coming to demand. From popular yoga clothes to popular fitness supplies, the "weight loss economy" is extending from sports scenarios to the entire industrial chain.

In the live broadcast room of a clothing company in Yiwu, at 7:30 am, the anchor enthusiastically introduced the company's latest yoga clothes in the live broadcast room. Don’t underestimate the live broadcast team of these 4 people. After each live broadcast, the number of viewers exceeded 100,000 and the turnover exceeded 200,000 yuan. In 2024, their live broadcast effect is not very optimistic, and the main reason for the increase in sales is that consumers pay more attention to weight management.

Not only online sales, but also offline. Recently, Chen Yuerong, an operator of Yiwu International Trade City, received a large order for domestic sales of yoga clothes.

According to merchants, there are many buyers who "came to the door" like this in 2025. Originally, she mainly engaged in foreign trade business, she increased R&D investment in the domestic sales market in 2025, keeping up with consumers' aesthetic changes, and updated more than 20 latest products every month, and has gained more than 30 new customers in offline markets and live e-commerce. On her WeChat, you can see the dense delivery orders sent when talking to customers.

The popularity of sales directly affected the factory. In this yoga clothing manufacturer in Yiwu, the workers were busy. According to the company's person in charge, they are now rushing to make a batch of 20,000 orders to Hangzhou, hoping to ship quickly at the end of the month and place orders as soon as possible.