During the May Day holiday, the cultural and tourism market is booming. From green waters and green mountains to cultural scenic spots, from popular scenic spots to vast rural areas, there are crowds of people. Various places have innovated and upgraded consumption scenarios, actively introduced measures to benefit the people, and worked hard to improve service quality. The popularity of the cultural and tourism market has been rising steadily, and the resilience and vitality of the cultural and tourism industry have been fully demonstrated.

Serve tourists with heart and affection

The short holiday is an important opportunity for all regions to seize the cultural and tourism economy. In order to attract tourists, various places have introduced measures to benefit the people: Yunnan has launched more than 800 cultural and tourism publicity activities and measures to benefit the people, and Shandong has sent "Hospital Shandong" cultural and tourism discount packages...

In addition to these conventional operations, various places have also "pet" customers and have created new tricks. Based on the actual situation, the scenic spot will extend the opening hours and increase nightclub activities. For example, during the holidays of the Hunan Museum, the opening hours will be extended to 8 pm every day, and the daily reservation quota will be increased by 5,000 people; the Shaanxi Qinshihuang Mausoleum Museum will open the nightclub, adding 15,000 tickets per day. The government has strengthened public services and taken multiple measures to ensure the experience of tourists. For example, the May Day holiday of the government canteen of Rongchang District, Chongqing City is open to the public, and the first meal is opened to attract more than 3,000 tourists to experience it; government agencies and institutions across Jiangsu Province have released nearly 100,000 public parking spaces, making every effort to solve the problem of parking during holidays... Dai Bin, director of the China Tourism Research Institute, said that these measures not only solve the problems of difficulty in parking and toilet during holidays, but also show the new connotation of open and shared tourism image.

All localities work together to make the cultural and tourism market bloom at multiple points during the holidays. The "client attracting" ability in popular cities such as Shanghai, Beijing, Hangzhou, Guangzhou, and Chengdu is still strong; the popularity of "Benxian Travel" to attract customers with "reverse tourism" has increased. On the Qunar platform, the number of hotel reservations in county towns during the May Day holiday increased by 30% year-on-year.

Diversity of business formats stimulate vitality

From the supply side, various places have expanded diversified consumption scenarios according to local conditions, and the rich and colorful cultural and tourism products have continuously stimulated market vitality. Red tourism, industrial tourism, rural tourism, etc. have met the multi-level needs of different tourists.

During the May Day holiday, taking children to the red tourist attractions to experience the strong sense of family and country has become the choice of many parents. Red tourist attractions in various places combine exhibitions and performances to integrate education and travel with rich technical means. Yan'an, Shaanxi Province launched a large-scale red indoor scene experience drama "Return to Yan'an", which allows tourists to immerse themselves in the red culture through special effects such as sound, light and electricity. The maximum performances are 5 in a single day and receive more than 2,000 audiences.

The Zhengzhou Memory 1952 Oil Chemical Plant located in Jinshui District, Zhengzhou City, Henan Province is an old factory that produces soap. It has now become a new urban landmark that does not close for 24 hours. The park retains red brick chimneys, retro soap storage tanks and other facilities, and under the industrial style, there are new business formats such as intangible cultural heritage experience, national trend dressing, and bar script killing. During the May Day holiday, the park launched a special IP activity with the theme of "Spring Garden Cultural and Creative Flower Market". The average daily passenger flow exceeded 50,000 in the first three days, of which 60% of the tourists from other places accounted for.

At present, the mountains are full of flowers and green trees, and rural tourism is getting better. Massive cultural, tourism and sports activities such as Rongjiang "Village Super" in Guizhou Province, Taijiang Rural Basketball Tournament, Sandu "Village Horse", Kaili "Village T" continue to be popular. Food festivals are held in many rural areas in Yunnan for tourists to experience the delicious food and unique farming culture on their tongues. According to statistics, three days before the holiday, the 195 provincial-level and above rural tourism villages included in the monitoring in Jiangsu Province received a total of 3.3701 million tourists; Gansu Province received 3.346 million tourists and 1.154 billion yuan in rural tourism, an increase of 18.5% and 29.81% year-on-year respectively.

Integrated development opens up new opportunities

Cultural performances enter blocks, intangible cultural heritage experiences enter scenic spots, and science and technology upgrade experience... All localities strengthen the integration of culture and tourism and empowerment of science and technology, and "culture + tourism" and "technology + culture and tourism" have transformed into colorful holiday pictures.

The tourism and leisure districts in various places show special attractiveness because of the sense of history, literary style and fireworks. During the May Day holiday, Hengfu Music District, Xuhui District, Shanghai took the theme of "Flowers and Picking Xuhui" and performed songs such as "Rose Life" and "Jasmine Flowers" to create a city cultural living room that can be visited, tasted and appreciated for citizens and tourists. Tourist attractions in various places tap their cultural potential and enrich holiday activities. In Pinggu, Beijing, the Yajishan Temple Fair, a representative national intangible cultural heritage project, was staged in the Yajishan Scenic Area. More than 70 flower fairs with regional characteristics shine for tourists. Zhang Zhibo, director of the Scenic Area Tourism Development Center, introduced that the scenic area welcomed nearly 50,000 tourists during the holiday, and 10 performance categories and more than 40 performances added distinctive highlights to the Intangible Cultural Heritage Temple Fair.

When high technology meets traditional cultural tourism, the blessing of new quality productivity brings tourists a richer sensory experience. In the holy land of Nishan Mountain in Qufu, Shandong, special fireworks and hundreds of drones use the night sky as the curtain, and use the gorgeous modern technological water curtain to interpret a magnificent historical picture. In the Beijing-Zhangjiakou Railway Ruins Park Plaza in Wudaokou, Beijing, AR brushes "hand-painted" three-dimensional world, VR Shenzhou spacecraft return capsule simulates aerospace mission, and calligraphy robots write fans on the spot, a science and technology carnival makes tourists dazzled... Technology is depicting a broader future for the iteration and upgrading of cultural and tourism products. (Economic Daily reporter Zhang Xue)