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What are the new highlights of the May Day holiday when consumption continues to heat up?
2025-05-15 source:CCTV.com

CCTV News: This year's May Day holiday has formed a five-day holiday. The hottest two days before the holiday continues, and the popularity of tourism in various places has increased one after another. How do you view the new highlights of this year's May Day holiday? Let’s listen to the interpretation of Dai Bin, director of the China Tourism Research Institute.

The long holidays make medium and long travel the first choice for tourists

This year's Labor Day holiday has added one day for the first time, and with one day off, a five-day long holiday has formed. With the pleasant weather, spring and bright scenery, urban and rural residents are willing to travel. From the perspective of travel distance, the vast majority of urban and rural residents have chosen medium- and long-distance travel and front-end and back-end holidays to form longer long-term travel, as well as second and third trips during holidays. The entire tourism market has shown a new pattern of prosperity and development.

The integration of culture and tourism creates a new space for better life for hosts and guests.

From the content of tourists participating, the integration of culture and tourism has become a prominent highlight. More and more tourists arrive at tourist destinations, not only to see mountains, water, and scenery, but also to participate in some cultural and artistic activities. Destinations with fireworks, cultural flavor and technological sense are more likely to attract the attention of tourists and have a higher level of satisfaction.

The proportion of self-driving travel is higher, opening a new era of personalized tourism

During this holiday, we see that the proportion of tourists taking self-driving travel is higher. Not only do I make the decision on my itinerary, but also my destination, and my experience is also decided by myself, thus ushering in a new era of diversified, personalized and quality development.

The new connotation of sharing: Open government courtyards and enterprises and institutions

We see more and more tourist destinations opening government courtyards and enterprises and institutions, which not only solves the problems of difficulty in parking and toilet during holiday travel, but also provides a new connotation of an open and shared tourism image.

The new pattern of prosperity and sharing of tourism: international tourism supply and demand are booming

From the perspective of the international tourism market, today's prosperity and development of the tourism economy, especially the achievements of economic and social development in various places, has attracted more and more foreign tourists to visit. We see this holiday showing a new pattern of prosperity and prosperity sharing.

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