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China's consumer goods quality improvement action officially launched
2025-05-13 source:CCTV.com

CCTV News: On April 18, China's series of consumer goods quality and safety improvement actions were launched in Beijing. The launch event aims to form a joint force for quality improvement between the government, enterprises, consumers and all sectors of society and promote high-quality development of the industry.

At the event, the China Consumer Products Quality and Safety Promotion Association released four major theme actions, including the "Quality Chain Future, Quality to New" brand empowerment action, the "Immersive Experience, Industrial Exploration" consumer education action, the "National Trend Craftsmanship, Brand Leadership" domestic product breakthrough action, and the "Renewal and Upgrading, Escort Consumption" standard improvement action. In addition, this event also cooperated with national testing institutions in the four major consumer goods fields, including automobiles, home appliances, electric bicycles, and electronic products, as technical support, and released authoritative industry research reports.

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