CCTV News: There are 8 exhibition halls at the main venue of this Consumer Expo, with more than 4,100 brands on display. In the exhibition area of ​​domestic specialty trendy products, many local representative brands and time-honored Chinese products are very eye-catching. In the Heilongjiang exhibition area, a number of Heilongjiang time-honored brands and special exhibits made wonderful appearances.

The red sausages in Harbin, the popsicles of Madier, the rice of Wuchang, the fish skin paintings of Hezhe people, the linden honey of Jixi Hulin, the delicacies of the forest in Daxinganling, the birch sap of Yichun, and the soybeans in Heilongjiang made ice cream.

In recent years, in order to expand the consumer market, some time-honored enterprises and local specialties have also started product innovation. Red sausage has been released in salt-reducing style, black fungus has ready-to-eat suits, and even the agate that used to make bracelets has been released in fashionable style. Zhou Zhaohong, a representative of the exhibitor, introduced that the consumers in the dry product market in the past were not young people. Since the development of these deep-processed products, more and more young consumers have now accounted for 30%-40% of the market.

Yan Wei, director of the Operation and Consumption Promotion Department of the Heilongjiang Provincial Department of Commerce, introduced that there are more than 50 high-quality star enterprises in the consumer goods field in the province, highlighting the characteristics of Heilongjiang through four major sectors, including Longjiang Goods Section, Ice and Snow Section, Intangible Cultural Heritage Section and Double Buy and Double Sell Section. Speaking of good things in Longjiang, how can we lack ice and snow equipment? Erbin Bosideng's co-branded down jacket, and Heilongjiang's ice skates... In the past two years, with the popularity of Erbin's tourism and the successful holding of the 9th Asian Winter Games, Heilongjiang's ice and snow equipment industry is also emitting new vitality.

This is the assembly workshop of the Heilong Ice Sword Factory in Qiqihar City, Heilongjiang Province. Workers are rushing to make an order. This order has 2,000 pairs of ice skates, all of which are new products developed by the company in 2024.

In the past two years, the Black Dragon Ice Sword has taken advantage of the "east wind" of ice and snow competitions to enter the mid-to-high-end market, and the titanium alloy T-shaped high-end speed slide knife developed in conjunction with universities and scientific research teams has filled the gap. Not only are local established enterprises seeking development in opportunities, but the vast market of Heilongjiang's ice and snow economy has also attracted foreign companies to invest and settle down.

In Heilongjiang, how many days does a down jacket manufacturer take to start from signing the contract to completion? It took only 65 days.

65 days not only allowed the ice and snow equipment industry to run out of the "Erbin" speed, but also filled the gap in the field of intelligent manufacturing of high-end down clothing in Heilongjiang Province. Down jackets produced in Harbin are being sold to domestic and foreign markets.

Lu Lihong, director of Bosideng (Harbin) Intelligent Manufacturing Co., Ltd., introduced that they make down jackets in no particular season, from the construction of the factory in 2024 to the present time there are 110,000 orders. At present, they have completed 70,000 pieces and will continue to place orders based on market sales.

Heilongjiang Province has rich ice and snow resources and a complete industrial system. It has unique advantages in developing the ice and snow equipment industry. At present, Heilongjiang's ice and snow equipment industry has demonstrated strong market influence and innovative vitality by taking advantage of the opportunity of Harbin's ice and snow tourism and the hosting of the Asian Winter Games.

Yang Yu, Director of the Equipment Department of the Department of Industry and Information Technology of Heilongjiang Province, introduced that technological innovation empowers and continuously introduces new policies to promote the development of the ice and snow economy. The ice and snow equipment industry in Heilongjiang Province is developing rapidly. In 2024, the output value of the ice and snow equipment industry in the province has exceeded 10 billion yuan.