CCTV News: Ticket Economy is an economic model in which consumers rely on ticketing vouchers for transportation, cultural and tourism activities and other scenarios to enjoy discounts, points redemption and other rights in subsequent consumption scenarios, forming an extension of the consumption chain, thereby stimulating the generation of more consumption behaviors. At present, all parts of the country are making efforts to boost consumption, and ticket stubs have become a key medium connecting diverse consumption scenarios. In February 2025, Shanghai issued six special actions to expand consumption, clearly proposing to create a linkage scenario for commercial, tourism, culture and sports exhibitions, and support the market to develop "ticket +" themed products. Small ticket stubs have become a new driving force for releasing consumption vitality. In nearly two months, what kind of vitality has the ticket stub economy shown?
On March 30, the 2025 International Roller Skating Marathon Tour started in Huangpu District, Shanghai. During the event, Huangpu District linked key business districts and enterprises to launch six major tourist routes and various promotional activities to visit Huangpu with marathons. Participants can enjoy a series of discounts with their ticket stubs, allowing contestants to visit various attractions, taste delicious food, and leave beautiful memories of Shanghai during the competition.
Salt Shenzhen contestant Zhang Qian said that she was planning to go shopping at some merchants on Nanjing East Road. For example, the soup dumpling restaurant will have some 18% discount coupons. They can go to taste some local delicacies, which will promote their horse racing to have a relaxed shopping experience.
By deeply integrating the event with urban landmarks, core business districts and well-known corporate resources, the event pioneered the collection of the competition packages on Nanjing East Road, Shanghai. Relying on the scale of more than 10,000 visitors, the increase in consumption is activated with the event traffic.
Zhu Shenghai, a time-honored catering manager on Nanjing Road in Shanghai, introduced that they have launched a discount activity of 18% off for athletes. In addition to the competition, athletes taste their food and experience Shanghai's unique culture. Through this activity, their companies have been greatly promoted, and a lot of traffic has been brought about, and the passenger flow has increased significantly.
Drama performances, art exhibitions, sports events, transportation, more and more consumer areas are connecting with ticket stubs. At the Shanghai Drama Art Center, a special plan for friendly neighbors was opened with special shops around Anfu Road and Wukang Road. On the same day, visitors can enjoy exclusive consumption discounts at Youlin Store, and can also redeemed the tickets to exchange for joint exhibition tickets to achieve "one ticket to see multiple exhibitions".
At present, Shanghai has included the ticket stub economy in the six special actions to expand consumption in 2025, and has clearly promoted the coordinated development of the ticket stub economy, the initial public offering economy, the silver economy, etc. The ticket stub economy not only improves the consumption experience, but will also promote consumption from "single purchase" to "chain experience".
