CCTV News: According to the WeChat official account of the Cultural Tourism Voice, during the May Day holiday in 2025, various places will launch a variety of tourism products, cultural activities and people-friendly measures to strive to meet the diverse and personalized needs of the people. According to the data center of the Ministry of Culture and Tourism, 314 million domestic travelers nationwide during the five-day holiday, an increase of 6.4% year-on-year; the total cost of domestic tourists traveled was 180.269 billion yuan, an increase of 8.0% year-on-year.
The products and services are provided with a variety of products and services. Various places have innovated and enriched consumption scenarios, stimulate consumption potential and market vitality with diversified supply, and brought in-depth experience to tourists. Dig deep into the connotation of the festival and launch special experience activities such as farming display to show the beauty of labor and culture. Jiangsu Suzhou has helped tourists optimize their itinerary to optimize their trips. Sichuan Qingcheng Mountain Scenic Area has launched exoskeleton robots and drone delivery system services, and smart services bring new experience to tourists. The night cultural and tourism economy is bursting with vitality, and many places in Guangxi activate the night economy through diverse business formats such as people-friendly carnival, theme light and shadow show, and special music festivals. During the holiday period, the national night cultural and tourism consumption cluster included in the monitoring scope had a total of 75.9544 million night passengers, an increase of 5.2% year-on-year.
The ancient alleys in the neighborhood, tourism and performing arts, and cultural new spaces are very popular. The traffic flow of tourists in popular cities, resorts, leisure blocks, and cultural and museum venues is concentrated. The popularity of ancient cities and alleys such as Tengchong, Yunnan and Xixian, Shanxi continues to rise. Anqing, Anqing, Xinjiang Kashgar and other places have integrated cultural performances into tourism scenarios, sacrificing tourism hot spots with cultural highlights, and launched cultural and tourism products with quality and traffic. The markets such as Moon River Book Market in Tongzhou, Beijing, and Futian Coffee Life Week in Shenzhen, Guangdong have a strong cultural atmosphere. Many places have innovatively launched diversified business formats such as intangible cultural heritage renewal and trendy experience. Fujian Zhangzhou Puppet Carnival and Sichuan Zigong Lantern Museum hand-painted lanterns are very popular among tourists.
The inbound and outbound tourism market has both risen. Inbound tourism continues to recover, with Myanmar, South Korea, Malaysia, Australia, the United Kingdom, Thailand, the Philippines, Russia, Vietnam, Japan and other places as the main inbound tourism sources, accounting for 57.4% of the total number of foreign tourists. Chongqing drone light show and Kuixing Tower attract a large number of inbound tourists to check in. Cultural and creative IP products represented by giant pandas are very popular among foreign tourists. Outbound tourism continues to be hot, with Japan, South Korea, Singapore, Vietnam, Malaysia, Thailand, Indonesia, Australia, Cambodia, Russia and other major outbound tourism destinations.
Cultural and tourism activities to benefit the people are carried out in a concentrated manner. The Ministry of Culture and Tourism has guided local cultural and tourism departments and relevant industry associations to launch a series of people-friendly measures such as consumption coupons for the people, ticket reduction and promotion for scenic spots, and tourism direct trains. Local governments have coordinated transportation, accommodation, finance and other enterprises to enrich consumption measures and high-quality products, and issued electronic consumption vouchers packages for tourism and shopping on cooperative platforms. The China Tourism Scenic Area Association has led member units to launch the "Scenic Area Happy Consumption Season". The China Travel Agency Association advocates that travel agencies launch gift packages for people benefiting the people, such as free tickets for scenic spots, hotel discounts, and immediate air ticket discounts.
