Ministry of Commerce answers reporters' questions about the purchase of internationally renowned brands from so-called "OEM factories" on overseas social platforms

CCTV.com2025-05-14

CCTV News: The head of the E-Commerce Department of the Ministry of Commerce answered reporters' questions about the purchase of internationally renowned brands from the so-called "OEM factory" at a low price on overseas social platforms.

A reporter asked: Recently, someone posted a video on the American social platform saying that he could directly purchase internationally renowned brand products from the so-called "Office Factory" at a low price. Many American consumers commented that they wanted to buy it, but some people questioned the infringement of the goods. What is your comment on this?

A: We have noticed related reports that in recent times, the United States has arbitrarily imposed unilateral tariffs on China, and many American consumers are still flocking to e-commerce platforms to rush to buy "Made in China" products. This fully demonstrates that China's products are of high quality and high price. "Made in China" is well-known around the world and is popular among consumers from all over the world. Using tariffs to "build walls" cannot change market laws.

The Chinese government attaches great importance to intellectual property protection, and the progress and achievements made have been recognized by all parties. In recent years, China's market supervision departments have continuously strengthened administrative law enforcement, investigated and dealt with trademark infringement and counterfeit patent cases in accordance with the law, and carried out special law enforcement actions such as protecting intellectual property rights and anti-unfair competition on the Internet to better protect the legitimate rights and interests of rights holders and consumers. At the same time, business authorities at all levels have also taken active actions to implement quality e-commerce cultivation actions, promote major e-commerce platforms to implement main responsibilities, carry out full-process control of qualification access, AI+humanpower review, and strengthen intellectual property protection.

About the people mentioned, they claim that they can buy internationally renowned brands at low prices from the so-called "OEM factory". After learning from relevant industry associations, China's brand authorized processing companies attach great importance to intellectual property protection and will produce and ship in accordance with the requirements of the ordering contract to maintain the international brand image. We will promptly hand over the clues of illegal and irregular marketing, infringement and counterfeiting in the name of so-called "OEM" to the administrative law enforcement department for investigation and punishment in accordance with the law.

In March 2025, 16,994 cases of violations of the spirit of the Central Eight Regulations were investigated and dealt with nationwide.

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