CCTV News: In Baoting, Hainan, there is a "traffic responsibility" who uses short videos to bring Baoting's mountain and sea scenery and folk customs to the whole country and even the world. She is Lu Yan, a member of the National People's Congress and deputy county magistrate of Baoting Li and Miao Autonomous County. Let’s take a look at how she can increase traffic and increase the “retention” of the cultural and tourism industry in front and behind the camera.

National People's Congress representative and deputy county magistrate of Baoting Li and Miao Autonomous County, Lu Yan, stood in front of the camera and led netizens to play with creative short videos. She has filmed a total of 74 episodes of short videos like this that promote Baoting from 2024 to the present. For example, "I heard that you born in the 2000s like to take photos like this" means grasping the needs of young people who like to "check in" and promoting Baoting's cultural and tourism resources in the ways that young people like to like, so as to enhance Baoting's popularity and influence.

In Lu Yan's view, Baoting's tourism industry has its own characteristics. Compared with the "sea" and "blue" in other cities and counties in Hainan, Baoting is more prominent in "mountain" and "green". In order to let more tourists know about Baoting, she followed the short video craze and opened her personal account, and appeared with the cartoon image of the first Baoting Rambutan Cultural Festival "Hongdandan" to "grow fans" for Baoting.

National People's Congress representative and deputy county magistrate of Baoting Li and Miao Autonomous County, Hainan said: "By transforming ecological resources and cultural resources into products and industries, and transforming online traffic into traffic that can be left in reality, and promoting ecological industrialization and industrial ecology, we can transform our best green waters and green mountains into gold and silver mountains."

Lu Yan said: "Behind me is the oldest durian mother tree in our country. It is 67 years old, and it is still very healthy and is still blooming and bearing fruit. This tree has witnessed the historical origins of Baoting and the durian industry."

The development of the domestic durian industry is one of the suggestions that Lu Yan brought to this year's National People's Congress and the Chinese People's Political Consultative Conference.

Lu Yan said: "This area is a relatively large-scale durian base in the local area, with 200 mu planting here. In Hainan, a large-scale planting base like this has reached about 40,000 mu, and in Baoting County, it has exceeded 10,000 mu, and the output value of a mu can reach 60,000 to 100,000 yuan. It can be said that it has a high return rate and high added value."

Lu Yan said: "I think the durian industry can become a gold industry that leads tropical high-efficiency agriculture in rural revitalization."