CCTV News: On March 1, Qingdao, Shandong welcomed the largest inbound European tour group this year. Tourists experience the unique charm of Chinese culture during the "movie + tourism" journey.
At 11:30 am on the 1st, the "Europa 2" carrying about 500 foreign tourists slowly docked at the Qingdao cruise home port. At the "Follow the Movie Tour China" event site of the Port Passenger Transport Center, foreign tourists became interested in many film-themed tourism routes that can experience the wonderful stories on the screen and the cultural connotation of the film, but also feel the natural scenery and cultural style of China.
The cruise staff said: "Nezha is an interesting character, very cute, I like it. I think this movie is really cool, telling how he grew from a child to a real person and saved everyone."
Austrian tourists said, "It's great to be here to see it with their own eyes, not just hear it."
Foreign tourists said that the travel experience of "movie + intangible cultural heritage" is not only novel, but also enriches their perspective of understanding Chinese culture, allowing them to have a deeper journey to visit Chinese cultural landscapes.
Cruise staff said: "There are many beautiful places in the world, and some places you don't know their existence until you see them with your own eyes. Sometimes seeing these places through movies is really eye-opening."
From January to February this year, Shandong's reception of inbound tourists increased by 21% year-on-year. Through the global dissemination of film and television works, the local area has transformed the shooting location into a popular tourist check-in location.
Pan Feng, Secretary of the Party Group and Director of Qingdao Municipal Bureau of Culture and Tourism, said: "Relying on the international cooperation of the film and television industry, Qingdao has attracted a group of international crews and film and television talents, driving high-end cultural and tourism consumption. In 2024, it received more than 140 million tourists and its tourism revenue exceeded 210 billion yuan."
