CCTV News: January 28th is New Year’s Eve. How do you plan to spend the Spring Festival holiday? Is it to go to nature to experience the beautiful scenery of the mountains and rivers? Or go to the museum to appreciate traditional culture? I believe many people have made rich arrangements. At present, colorful cultural and tourism activities are being held all over the country. If you have not thought about how to celebrate the New Year, I will give you some tips. First, the Ministry of Culture and Tourism will hold the 2025 National Spring Festival Cultural and Tourism Consumption Month from January to February. In combination with the characteristics of cultural and tourism consumption in winter and Spring Festival, various regions plan to hold more than 4,000 cultural and tourism consumption activities of about 27,000.

In addition, the Ministry of Culture and Tourism will coordinate the 2025 Spring Festival themed cultural and tourism activities from January 7 to March 1, focusing on the theme of "Celebrating the New Year with joy", and holding multiple activities such as "Tourism and Welcome Spring, Leisure and Celebration of the New Year". Now, major scenic spots, resort areas, leisure blocks, rural tourism villages, etc. across the country have begun to be decorated with lights.

Sichuan: Dragons and lions dance and qilins leaps. Colorful ancient towns welcome the New Year

Let’s take you to the Luocheng ancient town in Sichuan to find the New Year atmosphere. The ancient town of Luocheng, Sichuan, was built in the late Ming and early Qing dynasties, is located on the top of a mountain with a unique architectural layout. Bluestone roads, street corridors called "Liangtingzi" and traditional houses form a unique boat-shaped street, with the reputation of "a boat on the top of the mountain, a shuttle in the clouds".

As the Spring Festival approaches, the old streets are full of lanterns with various unique shapes, and the atmosphere is full. Sichuan opera, face-changing performances, elegant and elegant Luocheng martial arts and traditional Qilin lamp performances bring everyone a cultural feast. The most eye-catching thing in the performance is the Luocheng Qilin Lantern. Qilin Lantern is a kind of folk song and dance unique to Luocheng Ancient Town, which symbolizes good luck and happiness.

In addition to the beautiful scenery, there is also delicious food, a bowl of steaming mutton soup and a cup of unique cups of tea, allowing tourists to appreciate the charm and unique style of the ancient town and feel the beauty of the blending of history and culture. During the Spring Festival, major scenic spots around the ancient town will also launch colorful activities to allow tourists to enjoy a comfortable Spring Festival in a lively atmosphere.

Xinjiang: Buy New Year’s goods, taste delicious food, and the cultural feast attracts countless tourists

After seeing the beautiful scenery of Sichuan Ancient Town, let’s go to Xinjiang to experience the unique style, New Year’s market, folk performances and the cultural feast of the New Silk Road, which creates a colorful collision here.

Hotan, Xinjiang is an important node of the ancient Silk Road. This city embedded between the desert and snow-capped mountains has attracted countless tourists with its unique natural scenery and profound cultural heritage. As the Spring Festival approaches, many events with the theme of "The Kunlun Chinese New Year on the Silk Road" are being held. Here, tourists can buy New Year’s goods, taste delicious food, watch folk customs, watch performances, and experience the celebration atmosphere of the Chinese New Year.

Not only are there New Year markets and folk performances, but as the starting point of the Silk Road, the characteristic culture of the ancient city Xi'an has also entered the border, including the golden armored warriors in the city walls of Xi'an, Zhang Qian from the Weiyang Palace in Chang'an, and Xuanzang of the Tang Dynasty in the twelve hours of Chang'an... These ancient legends traveled across the thousand-year Silk Road, allowing tourists to experience the New Year cultural feast of "Xi'an New Year is the most Chinese".

Suzhou, Jiangsu: Tea and books are everywhere to create a new space for cultural and tourism consumption

Every place has its own "traffic password", with rich and colorful content and a wide variety. In Jiangsu, many hotels combine the characteristics of ancient towns to create a new cultural and tourism space filled with tea and books.

Before the Spring Festival, Wujiang, Suzhou opened a bookstore into major hotels in the ancient town to create a space for books. Read a book, taste a cup of tea, take beautiful photos of Hanfu... Tourists can enjoy the "Soviet experience" in one stop in the hotel while visiting the ancient town and watching performances. Not only that, during the Spring Festival, various hotels in the ancient town will also launch activities such as writer lectures, reading sharing sessions, etc. to meet the various needs of tourists.

In order to attract short-distance tourists, Wujiang has also launched activities such as "Free Travel to the Ancient Town with High-speed Rail Tickets". Not only that, you can enjoy certain discounts when watching performances, bathing in hot springs, and buying cultural and creative products with High-speed Rail Tickets. At the same time, Wujiang also issued 350,000 yuan in consumption coupons, covering catering, accommodation, hot springs, travel routes, performance tickets, cultural and creative products, etc., bringing practical benefits to citizens and tourists.