CCTV News: January 22 is the 23rd day of the twelfth lunar month, and it is also the traditional Little New Year in my country. The arrival of the Little New Year means that the Spring Festival is getting closer. On December 4 last year, the successful application for the Spring Festival of Heritage was marked by the traditional Chinese festival becoming a common cultural heritage of all mankind. The upcoming 2025 Year of the Snake is the first Spring Festival after the successful application for World Heritage, and it can also be said to be the "intangible cultural heritage version" Spring Festival.

News Interpretation: The "intangible cultural heritage version" is coming. What's the difference?

What are the first Spring Festival after the successful application for World Heritage? What are the integration of tradition and innovation? What are the differences? Let’s listen to the interpretation of Sun Jiashan, an associate researcher at the Central Academy of Culture and Tourism Management Cadres.

Sun Jiashan said: "As the Chinese Spring Festival is officially included in the UNESCO Intangible Cultural Heritage List, the Chinese Spring Festival is now emitting greater vitality and unique charm, which also means that China's excellent traditional culture has been recognized by the international community. The folk customs of the Spring Festival and the new folk customs of the Spring Festival are constantly transforming and developing innovatively, with increasingly rich forms. Behind this is also the traditional Chinese festival represented by the Spring Festival is constantly developing in a dimensional manner in the contemporary era. Today, this has brought a particularly great improvement to the lives of the people. This improvement is not only about material and cultural life, but also about eating New Year's Eve dinner at home in the past. It is a spiritual and cultural life as a whole. Moreover, the Chinese-style lifestyle is also being very well disseminated in the international community through the Spring Festival, using the Spring Festival as a carrier. Especially with the development of the digital cultural industry in recent years, the contemporary Chinese lifestyle and Chinese experience are being very well disseminated in the international community through the media ecology of the mobile Internet and through these platform-type Internet companies. We continue to share the developments that Chinese people have experienced in the past for people around the world, so that they can truly feel the progress of Chinese society and the unique charm of the Chinese lifestyle. ”