"Cold Chain +" helps "burn" and "economy on the tip of the tongue" high-quality ingredients "go" to the people's holiday table

CCTV.com2025-04-26

CCTV News: As the Spring Festival approaches, fresh seafood, beef and mutton and other ingredients, as well as fruits and other products are "going" to consumers' dining tables with higher quality under the support of cold chain logistics.

At the Xinyun Cold Chain Trading Center in Changzhou, Jiangsu, the two-week New Year's Goods Festival is in full swing. The trading center is crowded with people, choosing their favorite cold chain New Year’s goods.

As a key construction area of ​​Changzhou's national backbone cold chain logistics base, during the first New Year's goods festival, this cold chain trading center will provide tens of thousands of food ingredients to the market.

The company's head Cao Jianwei introduced that during the New Year's Festival, the sales of each store are expected to be about 300,000 to 500,000 yuan, and the consumption in Changzhou is expected to be driven by 50 million to 80 million yuan.

In Sheyang, Yancheng, Jiangsu Province, as the Spring Festival approaches, sales of seafood such as fish balls, shrimp skins, hairtails and other fish products continue to grow. Since January, sales have reached nearly 20 million yuan.

With the support of the policy, local enterprises have introduced screw freezers and other equipment in 2024. Through low-temperature quick-freezing technology and full-process cold chain transportation, the freshness of seafood is maintained to the greatest extent.

The company's head Pan Haiyan introduced that they have 10 marine cold chain acquisition ships, which will transport sea freight to the shore for processing in the shortest time, shortening the time for seafood to stay at sea, and the product yield rate will increase, which can be increased by about 30%.

Not only domestic seafood, but also foreign fresh ingredients such as salmon and lobster are entering my country through the increasingly perfect international logistics channel.

Recently, the first European fresh food scheduled flight operated by China Eastern Airlines Cold Chain was officially opened, and the charter flight of the first flight loaded about 35 tons of salmon arrived at Huahu International Airport in Ezhou, my country. With the help of the convenient domestic air and ground cold chain transportation network, these salmon can be quickly distributed to all parts of the country.

In addition, the new model of "freight train + cold chain" is also accelerating its rise. Driven by the China-Laos Railway, Chinese consumers' demand for Laos bananas and Thailand's durian, mangosteen, longan and other products has increased significantly.

Through the "Freight Train + Cold Chain", it can also connect to the China-Europe Express, the Western Land-Sea New Channel and other transportation networks, and export my country's temperate fruits and vegetables to other countries to achieve efficient two-way circulation of goods.

Qin Yuming, Secretary-General of the Cold Chain Logistics Professional Committee of the China Federation of Logistics and Procurement, introduced that cross-border cold chain services have grown rapidly in the past two years, and consumers' demand for these tropical fruits is growing. These infrastructures such as the China-Laos Railway improve the accessibility of imported cold chains, improve transportation efficiency, and reduce the transportation costs of fresh products. Cold chain infrastructure is accelerating the advancement, and New Year's goods are speeding up transportation

With the rapid growth of cold chain demand, under the promotion of policies, the construction of cold chain infrastructure is also accelerating, providing support for the high-quality development of cold chain logistics.

At present, more than 150 construction workers are fully promoting the project construction at the Northeast Sichuan Modern Smart Cold Chain Logistics Industry Base Project located in Nanchong, Sichuan. This modern smart cold chain logistics industry base project with a total investment of approximately 1.25 billion yuan will focus on building a full-chain base for cold chain logistics in northeastern Sichuan.

The company's head Du Gaohui introduced that after reaching full capacity, the estimated circulation amount of the park's commodity is 25 billion yuan per year. While meeting the market demand of the cold chain, it can also effectively promote the integrated development of local agriculture and deep processing industries.

While the construction of the cold chain logistics base is accelerating, at Linyi East Station, Shandong, 50 smart temperature-controlled refrigerated trucks are collecting pre-holiday supplies, and will soon take the cold chain dedicated line to Sichuan and Chongqing.

Unlike common large cold storages, these mobile refrigerated cars have independent spaces and flexible operation. The temperature inside the cargo is adjusted and the cargo storage status can be tracked through just one mobile phone.

In response to the increasing demand for freight and the increase in frequency of freight delivery in the year, the railway department actively coordinates to improve transportation efficiency and fully guarantees the transportation timeliness of freight transportation in the year.

The mobile phone is replenished, how is the market response on the first day?

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