Foreign holiday gift orders enter the peak order season, Chinese merchants "seek opportunities in danger" to expand global market

CCTV.com2025-05-17

CCTV News: According to statistics, billions of dollars of foreign holiday gift products are exported from Yiwu to all parts of the world every year, accounting for nearly 80% of the global market. At present, Yiwu International Trade City has ushered in the peak season for ordering gifts and supplies for foreign holidays. Let’s take a look together.

The reporter saw in the foreign holiday gift supplies section of Yiwu International Trade City that many foreign buyers purchased products in the store.

Due to production and transportation, this time of year is the peak season for ordering holiday gifts abroad. As the world's largest production base for foreign holiday gift supplies, Yiwu has a complete production, sales and packaging industry chain, covering tens of thousands of varieties such as toys, festival clothing, and festival lighting. Buyers can buy all foreign holiday gift supplies in one stop here.

Yiwu International Trade City operator Lu Furong said: "I have been quite busy recently and the order volume is relatively good. In fact, this year, it has increased a little compared to last year. The main shipments are South American market, the Middle East, and Europe. Because our product series is relatively complete, all of them have their own unique design products, so it is very popular with customers."

Yiwu, Zhejiang: The order volume has increased instead of decreasing, and merchants are actively preparing stocks

Although the current international trade situation is complex, in Yiwu International Trade City, many business owners told reporters that as of now, their order volume has increased instead of decreasing.

Wang Jinjing has been selling foreign holiday gift supplies at Yiwu International Trade City for twenty years. At this time in previous years, American customers should have already placed orders, and there has been no letter this year. But Wang Jinjing was not panicked at all. Changing the way she only took big orders in the past was enough to deal with it.

In Yiwu, there are many business owners like Wang Jinjing. First, because the export structure of Yiwu is diversified, US customers account for less than 10%; second, because foreign holiday gift supplies are obviously seasonal, supply chain production time is limited, product supply exceeds demand, and some orders are affected, and new orders will soon be topped.

Zhuang Yanqiao, a subsidiary of Yiwu International Trade City, said: "I think Central America has developed in recent years. Countries such as Dominican, Nicaragua, and Guatemala have grown every year."

Zhiwu International Trade City operator Zhuang Leping said: "Some countries' orders may be affected, but in general it is still growing."

Yiwu, Zhejiang: Order shipments are scheduled to August, merchants expand global markets

Faced with the complex changes in the current international trade environment, Yiwu International Trade City operators "seek opportunities in danger" through product innovation and opening up emerging markets, opening up a new path of high-quality development.

From the initial sample processing to the current original design, the continuous renovation of materials, styles and varieties has also made the competitiveness of Yiwu products continue to improve, thereby attracting more foreign buyers. Gong Yongqiang, the person in charge of this store, introduced that in order to explore new markets, they launch nearly 100 new products every year.

Thanks to the 240-hour transit visa-free policy, the store's orders from South America have also increased significantly this year, quickly filling the gap in the US market. In addition, Yiwu companies have also actively adjusted their market strategies and deepened their efforts in emerging markets such as ASEAN, Central and Eastern Europe, Latin America, and helped Yiwu expand the global market by organizing enterprises to participate in overseas exhibitions, building cross-border e-commerce platforms, and setting up overseas warehouses.

Gong Yongqiang, an operator of Yiwu International Trade City, said: "Countries like South America, Colombia, Peru, Brazil, and Argentina, are actually increasing their orders. We are now shipping until mid-August."

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