CCTV News: The United States’ abuse of tariffs is disrupting the global international trade order, bringing challenges to my country’s foreign trade companies, and many foreign trade companies are beginning to look for new opportunities. Hangji Town, Yangzhou, Jiangsu Province is a famous "toothbrush capital". One in every 3 toothbrushes in the world come from here. The toothbrush produced by the town accounts for more than 35% of the global market share. How can toothbrush manufacturing companies in the town overcome difficulties during this "tariff storm"? This company with 15 years of foreign trade experience has just experienced a 7-day rapid transformation of the "new track" from "breaking the chain" to "release". What did the company experience in 7 days?

Not long ago, the first batch of foreign trade goods were put on the shelves in the foreign trade zone of a large supermarket in Beijing. Looking at the goods filled with shelves, Mu Longsheng, who has been doing foreign trade for 15 years, was filled with emotion.

The company's head Mu Longsheng said that in order to prepare for this launch, in the past few days, his team and supermarket team have worked until 12 o'clock every night.

The foreign trade proportion of Mu Longsheng's enterprises is as high as 80%, of which the US market accounts for 20%. As early as before the Spring Festival, facing possible adjustments in tariffs, companies began to negotiate friendly with retailers in North America to resolve the problem. But as tariffs continue to increase, American consumers can’t even buy one of them now. Mu Longsheng and his clients also formed an impatient "tactic understanding".

But "wait a little longer" is an unbearable weight for Mu Longsheng. Every year in March and April, American merchants send orders for the second quarter. However, so far, companies have not received new orders, and one-fifth of the machines in the factory are facing shutdowns.

With unremitting efforts, Mu Longsheng and his team actively developed the non-US market and received more than 5 million yuan orders from the Brazilian market. He also began to turn his attention to the domestic market.

The product needs to be redefined, and sales channels also need to be re-searched. Where are the customers? Where to sell? This left Mu Longsheng at a loss. The turnaround occurred in early April.

Mu Longsheng introduced that he had read many domestic companies to issue an initiative to convert exports to domestic sales. He was very excited at the time and sent an email to some of them.

What he did not expect was that the email sent to Yonghui was responded on the same day. What he didn't expect was that on the third day after the sample was sent, the supermarket inspectors arrived at the production site.

It is confirmed that there are more than 20,000 products on the shelves, all of which are ready to be shipped to the United States. All Chinese packaging needs to be replaced before they are put on the shelves. , redesign Chinese logos and seize working hours. For Mu Longsheng and his team, this is a brand new attempt and a rare opportunity.

In the past, when doing foreign trade, from contacting with the purchaser to implementing cooperation, there were 9 links and 7 departments involved, and it would take as soon as one month. This time, in just 7 days, the company where Mu Longsheng worked completed the "track" conversion.

The supermarket is launched, this is the first step to opening the domestic market. Mu Longsheng said that compared with the previous large-scale shipments to overseas, the current domestic sales volume is still relatively small, and consumers do not have enough awareness of the product. At present, Mu Longsheng is leading the team to accelerate the research and development of new products and integrate the most cutting-edge technologies into domestic sales products.

At present, the company is also carrying out OEM cooperation with offline and online platforms. Mu Longsheng firmly believes that the more challenging the moment, the more fertile the opportunity is.

Mu Longsheng said that as a Chinese enterprise, what they need to do is straighten their backs. As a Chinese, their backs must be straight. With so many suppliers and such a powerful supply chain working together, they can survive this crisis and take off better in the future and show the light of our domestic products.