Digital empowers red tourism resources, innovative forms transform "traffic" into "incremental" development

CCTV.com2025-05-15

CCTV News: Guizhou has rich red tourism resources. During this May Day holiday, the local area has launched cultural and tourism experience projects with red culture as the theme, integrating sound, photoelectric technology, and various new business forms and new scenarios.

In Guiyang, Guizhou, during the holidays, the Guizhou Changzheng Cultural Digital Art Museum, also known as "Red Ribbon", welcomes tourists from all over the world. As a key project in the Guizhou section of the Long March National Cultural Park, "Red Ribbon" uses AI virtual interaction, holographic images and other means to digitally reproduce the Long March road, creating an immersive and immersive experience for tourists.

In the Zunyi Conference Memorial Hall, during the May Day holiday, the local area officially launched the VR exhibition of the digital red culture project "Turnoff·From the beginning" for the 90th anniversary of the Zunyi Conference. Taking the three historical sites of "Xiangjiang Battle", "Zunyi Conference" and "Loushanguan Victory" as anchor points, tourists can experience the red culture immersively and interactively through digital technologies such as virtual reality.

In the "Zunyi 1935" red cultural tourism ecosystem in Honghuagang District, the red historical stage play "The Great Turn" is also exciting this holiday. The drama presents a more three-dimensional and concrete red historical stage play to the audience in innovative forms such as giant screen oil paintings, battlefield special effects, and surround sound effects.

At present, Guizhou is accelerating the creation of new forms and scenarios for red cultural tourism consumption, stimulating new vitality for red cultural tourism, and transforming the "traffic" of red resources into "increment" of development.

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