CCTV News (News Broadcast): The Spring Festival is approaching day by day, people are setting up lanterns and preparing flowers, enterprises are stepping up production, and the market is booming in both purchase and sales.

Be busy with the stocking in the year, lanterns, colorful lanterns and Spring Festival mascots are indispensable. In Danzhai, Guizhou, enterprises are busy with production, and lanterns, couplets, Fu characters, New Year pictures, etc. are stocked. Thousands of lanterns are shipped to local markets and surrounding provinces and cities every day. In Qingyang, Gansu, intangible cultural heritage sachets were sold during the New Year Festival, and orders increased by 40% compared with previous years. In Tongliang, Chongqing, the number of orders for colored lanterns is increasing, and workers are busy building traditional colored lanterns to prepare for the large-scale lantern group during the Spring Festival. In Shijiazhuang, Hebei, the intangible cultural heritage Gaocheng palace lanterns have entered the peak sales season, with more than 200 varieties and more than 30 processes, and villagers work overtime to supply festival markets from all over the country.

The Spring Festival is approaching, and the fragrance of flowers is everywhere in the main production areas, and the sales of New Year's flowers are gradually heating up. Guangzhou has released market information on 162 New Year's flower growers in 8 main flower production areas in the city. Thousands of flower cars are sent to all parts of the country every day in Zengcheng, the main production area alone. In Kaiyuan City, Honghe Prefecture, Yunnan, this year's New Year flower market targets different cities and different customer needs, and carries out color customization and cultivation innovation. It is expected that more than one million new varieties of flowers will be sold to large and medium-sized cities in China before the Spring Festival. In the flower planting base in Zhengzhou, Henan, Phalaenopsis alone has increased to nearly 1.8 million this year, and the species has expanded to more than 120 species.

In the New Year's goods market, the cultural elements of the Spring Festival are rich and colorful. In Zhejiang, the wide variety of cultural and creative products in the Year of the Snake are very popular among consumers. New Chinese clothing that combines Chinese aesthetics and modern craftsmanship are endless customers to buy. In Nanning, Guangxi, specialty New Year’s goods are not only sold well locally, but are also favored by foreign consumers. Shanghai has launched an online New Year’s Goods Festival, focusing on New Year’s Goods, Fashion Consumption, Cultural and Tourism Consumption, etc., enriching the online and offline New Year’s Goods market, with the New Year’s customs and New Year’s flavor particularly strong. The agricultural and sideline products market in Changsha, Hunan has prepared gift boxes and fruits for family reunion, and tens of thousands of merchants are busy wholesale and retail.