"Movie+" drives comprehensive consumption to a new high "ticket economy" leads the city's movie carnival craze

CCTV.com2025-05-14

CCTV News: On the evening of April 26, the 9-day 15th Beijing International Film Festival came to an end. At the closing ceremony, the top ten awards of the "Tao of Heaven Award" in the main competition unit were announced.

At the closing ceremony of the 15th Beijing International Film Festival, the top ten awards of the "Tao of Heaven Award" were announced, among which the Norwegian film "Pause of Love" won the best film; Belgian actors Pierre Bastin and Benjamin Lambirot won the best actor for the film "The Most Beautiful Town"; Norwegian actor Helga Gulian won the best actress for the film "Pause of Love", and Tian Hua won the lifelong achievement award.

It is understood that this year's Beijing International Film Festival is themed "New Quality Light and Shadow·Beauty and Beauty" and the main competition unit "Tantam of Heaven Award" has received a total of 1,794 feature films from 103 countries and regions, an increase of 18.9% over last year. The number of countries and regions that have registered has set a record. There are 1,608 videos registered abroad, with a proportion of nearly 90%, rich in types and diverse themes.

In addition to the continuous emergence of excellent works, this year's Beijing Film Festival also innovatively launched the Beijing Film Festival, with more than 30 business districts and more than 1,100 merchants participating in the city. At Langyuan Station, the restaurant launched a "movie theme package", forming a dual consumption boom of "movie + food". In the 798 Park, tourists can enjoy discounts and discounts at more than 100 merchants in the park with movie ticket stubs, covering a variety of business formats such as exhibitions, cultural and creative industries, and catering. During the Beijing Film Festival, films and merchants collaborated to attract more than 30 million passengers, driving comprehensive consumption to a new high, and achieving sales of over 11 billion yuan.

Huo Zhijing, deputy director of the Propaganda Department of the Beijing Municipal Party Committee and director of the Beijing Film Bureau, said: "The biggest highlight of this year's Beijing Film Festival is that we took the lead in holding the Beijing Film Life Festival under the framework of the China Film Consumption Year launched by the State Film Administration and the General Office, expanding and extending the elements of the film and film festivals to the whole city to leverage the 'ticket economy'. A movie ticket can not only watch movies, but also use and consume in many scenes, so that everyone can fully experience the fun of the movie and the culture of the movies, and create a city-wide movie carnival."

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