Technology empowers cultural tourism in various places to "bloom multiple points" and special labels allow "small places" to win "big traffic"

CCTV.com2025-05-14

CCTV News: The May Day holiday is approaching, and data from major online travel platforms show that this year, the number of domestic travel bookings has increased significantly during the May Day holiday, and the popularity of the tourism market is expected to hit a new high. Cultural and tourism departments in many places use high-tech means to show the charm of cultural and tourism. The "new and unique" trendy play refreshes the audience and injects continuous vitality into the cultural and tourism market.

The popularity of the "May Day" holiday tourism market is expected to hit another new high

Data shows that since early April, the search volume of "May Day holiday travel" has increased by more than 500% year-on-year, and the search volume of "May Day tourist attractions" has increased by 167%. This year's May Day tourism popularity may approach its highest peak in three years.

New and unique Cultural and tourism in many places innovate new tourism business formats

Cultural and tourism in many places in many places innovate new tourism business formats, and bring more new ways to play with new technology and tourism equipment such as VR, holographic projection, and somatosensory interaction. Beijing Yuanmingyuan Scenic Area has created an immersive VR experience hall. Visitors can "travel" into the former royal garden by wearing VR glasses.

Chengdu: Immersive viewing and experience realistic scenes of the drama

Chengdu, Sichuan, creates a 5G immersive theater of more than 1,000 square meters. The audience wears VR equipment to experience realistic scenes such as ascension, falling, and boat parades in the drama.

Wuxi: AI "creates" the digital regeneration of cultural symbols

The Nianhua Bay Scenic Area in Wuxi, Jiangsu Province has created the digital regeneration of cultural symbols through a fleet of 1,500 drones and digital fireworks. The tourists on the scene were amazed.

"Technology + Tourism" injects new vitality into the cultural and tourism market

Industry insiders said that "Technology + Tourism" is an effective way to promote tourism transformation. Through the continuous empowerment of technology, traditional tourism will be more interesting and the public's cultural and tourism experience will be richer.

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