"Endogenous power + brand power" supports the confidence of corporate development and is also the "ballast stone" of China's manufacturing to deal with the stormy waves.

CCTV.com2025-05-13

CCTV News: Textiles are an important export commodity in my country. Affected by the US's excessive tariffs, many textile foreign trade companies' export business has encountered difficulties. At the 5th Consumer Expo, the reporter met a foreign trade company from Zhejiang. They constantly innovated and worked hard to cope with their internal skills, demonstrating the resilience and potential of Chinese foreign trade companies today.

This foreign trade company from Zhejiang is the largest silk trader in China, and its products are mainly exported to Europe and the United States. As the "full attendance student" of the Consumer Expo for five years, they bring a variety of new products every year.

Among the 2025 Consumer Expo, the machine-washed silk series products brought by this company have attracted special attention. This silk fabric can withstand 50 standard machine washes without deformation.

Behind this number is the research and development team's research and development team in the industrial design center for more than 1,800 days, so that weak silk no longer fears the tearing force of the water flow in the washing machine. At the booth, there are also many silk products that have been integrated with artificial intelligence technology, and such innovative explorations have begun 10 years ago.

Zhejiang exhibitor Wang Pengcheng introduced that through silk plus technology, through silk plus culture, and the superposition of product technology content, their companies have very strong strength in global competition.

For enterprises, what they plan ahead is not only the exploration of scientific research and technology, but also the coverage of the entire industrial chain from the breeding of silkworm seeds to the promotion of product brands.

Zhejiang exhibitor Li Rongsheng said that only if he is stronger and his products are stronger, when they face similar trade frictions, they will be very passive to being able to actively and calmly deal with it. In terms of the entire brand layout, they still have not given up on the global industrial layout.

The confidence of the enterprise comes from both endogenous driving force and relying on the brand power of "Made in Zhejiang". In Hall 6 of the Consumer Expo, there is a special exhibition area - the "Zhejiang Premium" brand matrix. There are more than 200 products here, each of which is engraved with the innovative genes of Zhejiang manufacturing. Behind this is a huge industrial cluster built by more than 5,000 "Pinzi Mark" certified enterprises in the province. They are not only benchmark samples for the transformation and upgrading of Zhejiang's manufacturing industry, but also the "ballast stone" for China's manufacturing to cope with the stormy waves.

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