CCTV News: A number of high-frequency data from the National Information Center show that in the first quarter, China's consumer market showed many highlights and showed a positive trend. The offline consumption popularity index increased by 14.2% year-on-year in the first quarter, up 9.1 percentage points from the previous quarter. Since the beginning of the year, business districts across the country have been continuously "new" and released more consumption potential. "Sports+" creates a new scenario for characteristic consumption
Since the beginning of 2025, many business districts have played "sports cards". In Shanghai Binjiang, this business district takes advantage of its own river view to combine walking and running and other sports, which not only attracts outdoor sports experience stores, but also builds a skateboard park, forming an "eco circle" with distinct sports elements. In Xuhui District, a rock climbing experience activity entered the business district, which attracted many people to experience it even on weekday nights. Immersive experience becomes a new point of consumption growth
Trendy cultural and creative industries, museum new exhibitions, and immersive dramas in various places are also becoming new consumption growth points. In Henan’s “Movie Town Scenic Area” and “Only Henan Drama Fantasy City”, many cultural scene plays have been continuously updated, making Chinese and foreign tourists dazzled.
Data shows that the proportion of service-oriented consumption expenditure in my country's per capita consumption expenditure has increased from less than 40% in 2013 to more than 46% in 2024, and the growth rate of per capita service consumption expenditure for residents is higher than the growth rate of per capita consumption expenditure for residents. Technology empowers to realize the implementation of "silver-friendly" services
Since the first quarter of 2025, the "silver economy" has continued to make efforts. Tourist buses equipped with intelligent health monitoring equipment have become standard in major scenic spots in Zhongwei City, Ningxia. Shanghai has transformed the old-fashioned telephone booth into the "Hello Laoyou Pavilion", which not only retains the traditional call function, but also incorporates aging-friendly services such as one-click taxi, pension inquiry, and convenient medical treatment. On the Yangzhou "Go to Yangzhou" online platform, AI digital person "Yang Xiaoliu" uses text language to convert each other to provide barrier-free services, and designs customized itineraries according to their age and preferences.
The data from the China Silver Hairdry Economic Development Report shows that at present, the scale of my country's silver hair economy is about 7 trillion yuan, accounting for about 6% of the GDP. By 2035, the scale of the silver economy is expected to reach 30 trillion yuan, accounting for 10% of the GDP.
