CCTV News (News Network): General Secretary Xi Jinping emphasized that it is necessary to enhance consumption capacity, improve consumption conditions, innovate consumption scenarios, and fully release consumption potential. Since the beginning of the year, cultural and tourism scenarios have been constantly new, service consumption has been accelerated, and new consumption has continued to emerge. The huge potential released by the world's most growing super-large-scale market is injecting continuous endogenous impetus into the high-quality development of China's economy.
In the past two days, the cultural and tourism projects in the Zhaoxing Dong Village in Guizhou have ushered in a new upgrade. The newly arranged ethnic sitcoms meet tourists for the first time, and the Dong ethnic song performance has also increased from four shows a day to eight shows a day.
Stilt houses, ancient villages, and batik crafts. The thousand-year-old ancient Dong village has ancient and rich ethnic culture, but how to better transform the advantages of ethnic cultural resources into economic advantages has always been something that local ethnic minorities desire. Not long ago, General Secretary Xi Jinping came here for inspection. During a cordial exchange with fellow villagers, he said that the characteristics of the nation are simple and fashionable. Ethnic areas should retain their own unique culture and further highlight their brilliance in the integration of culture and tourism.
Now, an average of more than 2,000 tourists are pouring in Zhaoxing Dong Village every day, and a batch of new homestays are being accelerated to build and transform. The simple and fashionable national culture has brought more and more ancient villages and ancient cities to rejuvenate.
At present, my country's residents' consumption has entered a new stage of development. How to promote high-quality economic development by improving consumption quality? When deploying the key points of economic work this year, General Secretary Xi Jinping emphasized that vigorously boosting consumption, improving investment efficiency, and expanding domestic demand in all aspects are put first, and deploying key tasks to boost consumption, and step up efforts to implement the "two new" policies, expand service consumption, and actively develop the first-term economy, ice and snow economy, and silver economy.
From expanding the supply of high-quality products, innovating diversified consumption scenarios to optimizing the consumption environment, a series of measures to boost consumption have been accelerated since this year, and the consumer market has improved quality and is full of innovation.
The accelerated integration of culture and tourism has given rise to huge consumption space.
It is spring, from south to north, flowers bloom one after another, and "use flowers as a medium" in various places extend the consumption "flower period"; more than 180 special silver-haired trains make the "poetry and distance" of the silver-haired tribe more considerate and comfortable; the ice and snow economy breaks the boundaries of the season, and the indoor ski resorts are smooth all year round. During the Qingming Festival holiday, the movie "Nezha 2" ushered in a movie-watching craze again. Traveling with movies and watching ancient buildings with games, cultural IPs are becoming a phenomenal consumption wave. In the National Museum, more than 1 million pieces of refrigerator stickers were sold, and one by one, the "out of the circle" cultural and creative products ignited the enthusiasm for cultural and tourism consumption.
Diverable consumption scenarios are also activate new potential. During the Qingming Festival holiday, the 50 pedestrian streets monitored by the Ministry of Commerce increased by 6.9% year-on-year.
At present, Chengdu has an initial debut every three days on average; Shenzhen will add more than 1,000 first-time stores, flagship stores and new concept stores. An adventure journey is made in the space-time tunnel created by naked-eye 3D and holographic technology; in the mountain homestay, drones "fall from the sky" with goods; exoskeleton robots have become people's mountaineering assistants, and robot dogs have become little experts in elderly care. In the first quarter, the popularity index of life service consumption increased by 18.3% year-on-year, an increase of 7.4 percentage points from the previous quarter.
With the reinforcement of the old-for-new policy, bulk consumption has further improved the quality and upgraded.
This year, the state issued 300 billion yuan of ultra-long-term special treasury bonds to support consumer goods traded for new products, doubled the scale of funds, and expanded the types of products. The latest data shows that as of April 6, 683,000 subsidies for automobile scrapping and renewal subsidies were applied, and consumers purchased 35.155 million units of 12 major household appliances for new products, driving sales of 122.83 billion yuan. Driven by the "combination punch" of policies to promote consumption and benefit people's livelihood, the consumer confidence index has rebounded for three consecutive months. Growth is becoming stable and growth is becoming new. The world's most development potential consumer market is continuing to surge with new vitality.
