CCTV News (News Network): Since the beginning of this year, Shanghai has intensively launched world's first store launches, new product launches and trendy debut activities, continuously stimulating the vitality of the consumer market. Why can Shanghai become a popular first-mover economy gathering place for the world? Let’s see the reporter’s investigation.

This spring, nearly 100 brand new product debuts and 11 exhibitions were held in 36 fashion landmarks in Shanghai, showing the unique charm of Shanghai as an international consumption center city.

The first creative exhibition is not only in major business districts, but also in the industrial parks where old factories are transformed. Now, many companies have moved R&D centers to the park, and the speed of starting products has been increasing.

The first-time economic heat field gives nutrients for the growth of domestic original brands, and a series of innovative measures have also provided the soil for international brands to take root and sprout in Shanghai. The 1.8 square kilometers Nanjing West Road business district gathers more than 2,000 well-known domestic and foreign brands. In this core commercial district where every inch of land is worth a lot, there is the smallest bonded warehouse in Shanghai - Zhangyuan bonded warehouse. This place can not only provide enterprises with all-round services such as efficient transportation and professional customs declaration, but also create a new consumption space.

When the reporter came here, a group of new products from international brands had just entered the warehouse and were completing exhibitions, inspections and transactions in one stop.

The first broadcaster gathers popularity, how to make the first broadcaster more sustainable? Shanghai aims at the key core of innovation, and builds a system network including new product research and development, release and display, promotion and sales, and builds an industrial ecosystem centered around new products, new business forms, new models, and first stores and headquarters, while guiding local brands to improve product and service quality through innovation. Not long ago, Shanghai launched 10 measures to support the initial launch economy in terms of exhibition support, customs clearance convenience, financial incentives, etc., attracting more domestic and foreign brands to choose Shanghai as the world's first choice for first launch.

Now, on average, 3 first stores meet consumers in Shanghai every day, and more than 17% are high-level first stores. With the initial economy as the engine, new consumption momentum is constantly being stimulated.