CCTV News: At present, spring plowing and spring management are gradually being launched from south to north. The number of small farmers in my country accounts for more than 98% of agricultural business entities. For small farmers, how can they efficiently seize the farming season?
In 2025, the arable land area in Jiangsu Province was stable at more than 82 million mu, of which the wheat area was more than 36 million mu. Liuhe District, Nanjing, Jiangsu Province has about 40% of the city's basic farmland. At present, the wheat in the field has entered a critical period of joint growth one after another. An Wei, a farmer living in Shizhulin Community, Yeshan Street, rushed back to his hometown from the city dozens of kilometers away, intending to fertilize and weed the wheat fields at home as soon as possible.
An Wei introduced that they have an App, and after clicking in, he can publish farm work, and someone will take orders in the background.
The agricultural machinery service mentioned by Anwei comes from the agricultural social service center built by Liuhe District, Nanjing. More than ten minutes later, Anwei's mobile phone showed that someone had accepted the plant protection order. In less than an hour, the small truck pulling the plant protection drone and the pilot drove to the ground.
On the App of Feishou Mobile, the operating range of the order has been displayed, which is accurate to the field block. After the pilot inputs the parameters, the drone operates independently and sprays the medicine evenly and quickly. The 50 acres of land in Anwei's family were fertilized and weeded in more than an hour.
On this app, in addition to agricultural machinery services, the Agricultural Social Service Center also provides full industrial chain services such as seedling cultivation, plant protection, harvesting and grain drying, and all of these services can be placed on the mobile phone's mini program and reach the fields with one "click". Refined services to enhance farmers' enthusiasm for growing grain
In addition to providing plant protection services to small farmers, what other problems can the agricultural social service center solve?
It is understood that the agricultural social service center in Liuhe District of Nanjing is actually a complex integrating more than 20 business entities. This complex includes 9 functional centers including the Agricultural Materials Agricultural Machinery Service Center, Seedling Cultivation Center, Straw Comprehensive Utilization Center, and Rice Processing and Storage Center. Currently, the busiest business is the Agricultural Machinery Service Center.
Walking into this agricultural machinery service center, it feels like an "agricultural machinery supermarket" built in the fields, full of various agricultural machinery, covering all aspects of agricultural production. It can be said that as long as the surrounding farmers place an order for the agricultural machinery service here, they do not need to purchase any agricultural machinery.
The local large-scale grower Zhu Chunhua began to transfer land to grow grain in 2011, and in more than ten years, it gradually increased from 70 mu to 500 mu. But in 2024, he expanded the planting scale to 1,600 acres. Where did his confidence come from?
Zhu Chunhua introduced that although he is a large grower, he has high cost of purchasing agricultural machinery, high depreciation rate, and high idle rate of agricultural machinery. After the establishment of the local agricultural social service center, agricultural machinery and agricultural machinery operators could move quickly, and the previous problems were solved.
At present, as the first batch of pilot counties for agricultural social service innovation in the country, Liuhe Agricultural Social Service Center has achieved full coverage of streets and towns, benefiting more than 550 production and operation entities, and the full mechanization rate of grain production in the whole district has reached 96.65%. In the whole province of Jiangsu, it is planned to deploy 200 regional agricultural comprehensive service centers within three years. "One-stop" service to solve the problem of "farming and increasing income"
It is understood that agricultural social service organizations are not only "managing seeds", their service scope has already involved all aspects of agricultural production, providing farmers with "one-stop" services.
In an agricultural product store in Liuhe District, Nanjing, the shelves are filled with local boutique agricultural products. This store is also part of Liuhe District's agricultural social services, which uniformly identifies and sells local agricultural products to solve the problem of difficulty in selling agricultural products one by one.
In order to help more small farmers "plant good land", Jiangsu guided and cultivated diversified service entities, and 74,000 service entities of various types of service entities that carry out agricultural social services. Five representative service models have been explored to promote the efficiency and security of food production.
Across the country, 1.094 million entities have been carrying out social services, and the services have driven more than 94 million small farmers, with an annual service area of 2.14 billion mu. Among them, the area of grain crops is 1.61 billion mu, helping small farmers to organically connect with modern agriculture.