CCTV News: A kind of decoration that can be worn on nails is now popular on the market. Because it can be easily changed to different styles, it is called "wearing armor" by many people. In Donghai County, Lianyungang, Jiangsu, 150 million pairs of wearable armor can be produced every year, of which 40% are sold to more than 30 countries and regions around the world through cross-border e-commerce, and a big business is made on the tip of a small finger.

At four or five in the morning, the cross-border live broadcast base in Donghai County, Lianyungang, Jiangsu Province was brightly lit. The anchors introduced their wearer to overseas fans in fluent English. Assistants were busy sorting and packing. The packed express boxes were piled up outside the live broadcast room, waiting to be sent to all parts of the world. It is understood that since this year, overseas consumers are no longer satisfied with simple low-priced models, but prefer hand-woven armor with exquisite design and cultural connotation.

Unlike assembly line mass production, among the exported products, there are also some high-end wearable armors that can be sold for thousands of dollars. Most of them are hand-painted by manicurists or even intangible cultural heritage craftsmen. Each piece is integrated with creativity and ingenuity, and is regarded as a "miniature work" by some foreign buyers.

"Thousand Miles of Rivers and Mountains" drawn by cloisonné enamel craft, the twelve zodiac signs interpreted by paper-cutting techniques, and the shadow puppets outlined by micro-painting techniques. Here, wearing armor is no longer a simple fashionable fast-moving consumer goods, but a high-end cultural and creative product carrying cultural connotation. At present, there are nearly 100 wearable companies in Donghai. In just the first two months of 2025, the output exceeded 30 million pairs, reaching sales of 3 billion yuan, with more than half of which were exported overseas. The total annual sales are expected to exceed 15 billion yuan.