CCTV News: In Chinese movies, the beautiful scenery and profound historical and cultural heritage displayed by this land have aroused the interest of foreign friends in traveling to China. Foreign tourists follow the footsteps of the movie to visit China and encounter beautiful natural and cultural landscapes one by one.

In the "Follow the Movie Tour China" Cantonese Opera Movie Experience Activity, in the Cantonese Opera Art Museum in Yongqingfang, Guangzhou, many foreign students who have watched the Cantonese Opera movie "The Legend of the White Snake" have been put on exquisite Cantonese opera makeup, and under the guidance of professional teachers, they have learned basic Cantonese opera singing and figure.

Walking in Yongqingfang, everyone was attracted by the movie elements in the quaint buildings in front of them. From screen to reality, from watching movies to enjoying the scenery, the "Movie+" model has expanded a brand new way of travel in China.

In Beijing, the cultural consumption space of multiple scenarios enriches the tourism scenarios of foreign tourists. Many foreign tourists’ first impression of China through movies is Chinese calligraphy and Chinese Kung Fu, and they hope to feel these more during their trip to China.

Data released by the Beijing Municipal Bureau of Culture and Tourism showed that during the Spring Festival in 2025 alone, Beijing received 91,000 inbound tourists, a year-on-year increase of 51.9%. According to the characteristics of different customer groups, many travel agencies have also launched special tourism such as small language farming services and China's intangible cultural heritage project experience.