The reporter learned from the Heilongjiang Provincial Department of Culture and Tourism that in the 2024-2025 ice and snow season, the Heilongjiang Province ice and snow tourism once again became popular and "out of the circle". According to big data calculations and research and analysis by the China Tourism Research Institute, from November 8, 2024 to February 28, 2025, Heilongjiang Province received a total of 135.083 million domestic and foreign tourists, an increase of 18.5% year-on-year, and the tourist spending was 211.72 billion yuan, an increase of 30.7% year-on-year.

Among them, 36.57 million tourists from outside the province were received, accounting for 27.1%, a year-on-year increase of 49.5% (of which, 882,000 inbound tourists were received, and 9.87 billion yuan was spent, an increase of 103.9% and 117.5% year-on-year respectively); 98.513 million tourists from inside the province were received, accounting for 72.9%, a year-on-year increase of 10.1%.

(Reporter Wei Wenwen and Ren Qiuyu of the General Station)