CCTV News: The domestic animated film "Nezha: The Devil Child's Trouble" not only set off a craze in China, but also was released in many overseas countries, and the box office miracle continues to be refreshed. Behind the popularity of "Nezha 2", the support of Chengdu's "native" animation production industry chain is inseparable.
How popular is "Nezha 2" overseas? Some overseas bloggers shared their experiences of watching the movie as soon as possible.
Where does such a shocking visual effect come from? In the Changdao Digital Cultural and Creative Park in Tianfu, Chengdu, there are many companies participating in the special effects production of "Nezha 2". The movie became popular, and many tourists also came to check in.
This park gathers 64 digital cultural and creative enterprises, with 6,000 employees, and the enterprises and talents are concentrated within a 10-minute drive. Almost all more than 100 employees of this animation production company participated in the production of "Nezha 2" and completed the 10-minute content of the film.
Chengdu became popular because of "Nezha 2", and many years of talent training cannot be separated from the cultivation of many years. Sichuan University, University of Electronic Science and Technology and other universities have opened digital cultural and creative majors to provide a large number of talents for domestic animation. At present, the total number of people employed in the film and television industry in Chengdu has reached more than 100,000, and 220,000 students are studying in the film and television major.
The success of "Nezha 2" has pushed "Made in Chengdu" to the spotlight. Why has Chengdu been able to incubate so many successful digital cultural and creative enterprises? How can we further promote the development of China's cultural and creative industries next? National People's Congress representative Wang Qi said that the "Nezha" series took ten years. During this period, Chengdu established a 10 billion fund through the "Ten Cultural and Creative Measures" to provide financial support for key animation projects. Every enterprise and every talent developed in Chengdu can find a stage to bloom in this fertile soil of innovation in the future
National People's Congress representative Shao Li said that it is recommended to encourage universities to establish closer cooperation with film companies, jointly formulate talent training plans, improve talent incentive mechanisms, commend and reward outstanding film talents and works, and provide more creative opportunities and financial support for young film talents. National Committee of the Chinese People's Political Consultative Conference member Fu Ruoqing said that audiences of different cultures can experience such values and understanding of a new Eastern culture.
Some delegates and deputies also believe that the prosperity of the film market cannot rely on only a few "hot films". It is necessary to further release the potential of film consumption through systematic policy innovation and promote the healthier development of the film ecology.
