In order to inherit and promote the culture of the Spring Festival, promote consumption to drive the economy, and enrich the spiritual and cultural life of the people, the Ministry of Culture and Tourism coordinated the theme cultural and tourism activities of the 2025 Spring Festival from January 7 (the eighth day of the twelfth lunar month) to March 1 (the second day of the second lunar month).

This activity includes 27 main activities in seven major sections, covering key areas such as people-friendly cultural performances, public cultural services, intangible cultural heritage experience display, cultural entertainment activities, tourism and leisure consumption, cultural and museum exhibitions, and foreign cultural exchanges. Taking the "Spring Festival - Social Practice of Chinese Celebrating the Traditional New Year" as an opportunity to include the representative work of human intangible cultural heritage, strengthen the research and interpretation of Spring Festival culture, inheritance and promotion, and overseas promotion, enrich the supply of high-quality cultural and tourism products, create a New Year cultural party for the people, and effectively enhance the people's sense of gain and happiness.

The "Cultural Welcomes Spring and Art for the People" section focuses on the field of culture and art, holds national "Three Going to the Countryside" concentrated demonstration activities for "Three Going to the Countryside" and "Emerging the New Year Art Exhibition", launches the "Literary and Art China" New Year special program, performs and displays excellent literary and artistic works, and creates a happy and peaceful festival atmosphere.

The "Spring Comes Ten Thousand Homes" section will work together to carry out the Spring Festival "Village Evening" party across the country, hold activities such as "Appreciating New Year's Pictures and Celebrating the New Year", traveling around books, and show the local local atmosphere, folk customs, and humanistic heritage, and spread the excellent traditional Chinese culture.

The "Intangible Cultural Heritage Congratulations on the New Year" section will focus on the protection and inheritance of intangible cultural heritage, and will hold folk cultural activities such as "Celebrating the New Year in Ancient City", "Lighting the Chinese Lantern Festival" lantern festival lantern festival, "Catching the New Year's Day" intangible cultural heritage collection, "My Hometown Year" video live broadcast, "New Year's Pictures Entering Ten Thousand Homes", "Cultural Contexts Praise China" Spring Festival intangible cultural heritage publicity and promotion, and other folk cultural activities will be held in Jiangsu, Sichuan, Shanghai and other places.

The "Tourism Welcomes Spring, Leisure and New Year" section will carry out New Year's tourism and leisure publicity and promotion, study and tourism theme promotion, national intangible cultural heritage special tourism route release and promotion, happy ice and snow tourism season, enrich the supply of tourism products during the Spring Festival holiday, and launch a series of online and offline theme activities.

The "Benefit the Enterprise and Happy the New Year and celebrate the New Year" section will create the National Spring Festival Cultural and Tourism Consumption Month, launch the "Hundred Cities and Hundred Districts" and "Hundred Cities and Thousand Stations" cultural and tourism consumption action plan, hold "Traveling and Shopping Rural" consumption to welcome the Spring Festival and "Four Seasons Intangible Cultural Heritage Shopping Month" to promote consumption activities, increase efforts to benefit the people, enrich consumption scenarios, and stimulate consumption vitality.

The "Celebrate the New Year in the Cultural and Cultural Museum" section will create the "Celebrate the New Year in the Intangible Cultural Heritage Museum" and "Celebrate the New Year in the Museum" brands, guide the China Intangible Cultural Heritage Museum and local intangible cultural heritage museums and museums to hold Spring Festival themed exhibitions, and plan and launch a series of special exhibitions, cultural education and folk experience activities to create a strong Spring Festival cultural atmosphere.

The "Happy Spring Festival" section focuses on foreign cultural exchanges, and holds more than 400 activities including Chinese New Year concerts, New Year parades, New Year family days, and New Year temple fairs in more than 70 countries and regions overseas, and holds "Global Colorful Lighting Activities" in nearly 20 countries. At the same time, we will carry out the promotion of "Hello! China" national tourism image and the promotion of "New Year is polite and celebrate the festival together" in Chinese Cultural Innovation Spring overseas.