From traditional temple fairs to trendy neighborhoods, the grand scene of the New Year shows the charm of traditional Chinese customs

CCTV.com2025-04-29

CCTV News: The New Year of the Snake is renewed, and all places celebrate the festival in a unique way, bringing people a different New Year experience. From cultural venues to characteristic scenic spots, from traditional temple fairs to trendy neighborhoods, the rich activities are dazzling.

During the Spring Festival, the Beijing Olympic Museum launched a series of New Year activities. The Beijing Winter Olympics and the Twenty-Four Solar Terms Theme Study allows children to review the Winter Olympics, learn solar terms, and make a Snake Year shoulder bag. Traditional sports performances such as diabolo are very lively. During the Spring Festival, the museum's Olympic knowledge Q&A, prints and rubbings interact continuously, aiming to let citizens feel the festive atmosphere, and let young people understand the Olympics and enhance national confidence.

During the Spring Festival, Jintang County, Chengdu City held the "Intangible Cultural Heritage Edition" Spring Festival event, and 15 intangible cultural heritage projects from 10 provinces (regions) across the country gathered. Intangible cultural heritage performances such as Shanxi's powerful gongs and drums, Chaoshan Yingshen Songs and Dances, Sichuan Opera Face Changes, etc. were staged one after another. The event site also set up an intangible cultural heritage and food market, the Soul of the Earth, the production of golden dragon lanterns, and other displays, allowing tourists to experience the charm of the integration of traditional culture and modern agriculture and tourism, and also taste intangible cultural heritage food.

Seeing temple fairs in the New Year is a festival choice for many people. In Taiyuan, Shanxi, the traditional Taiyuan Temple Fair is very popular among citizens and tourists. At the temple fair at Taiyuan Zoo, red lanterns are hung high, and the Year of the Snake decorations can be seen everywhere. The temple fair has five sections, including folk performance and food street, and the scene is very lively.

It has become a popular check-in place in Chuanchang Eyes neighborhood on the Chuanchang River in Yancheng, Jiangsu Province. Shocking light and water curtain shows were staged one after another, and there were also exciting programs such as happy comedy and retro songs in the sinking square. Art masters gathered, so tourists can not only enjoy the performance, but also participate in interaction.

During the Spring Festival, the Yancheng County Government worked together to issue 130 million yuan in cultural, commercial and tourism consumption vouchers to stimulate the consumption potential of cultural, tourism with new ideas and new models.

In order to take advantage of the peak consumption around the Spring Festival to activate the property market, Gaozhou, Guangdong also specially held the opening ceremony of the second New Year House Buying Festival. The event is hosted by the Gaozhou Municipal Government and brings together many industry representatives.

During the event, home buyers can enjoy government subsidies and 10,000 yuan in purchase vouchers for each house provided by the association. The event not only built a platform for exchanges and cooperation for the government, enterprises and citizens, but also became an important window to showcase the achievements of Gaozhou's urban construction and real estate development.

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