The Spring Festival holiday (January 28th to February 4th) is coming to an end, and cultural and tourism data in many places are released. Where can I have enough "hot" to travel? Let’s learn about it together!

Beijing consumer market achieved sales of over 8.1 billion yuan

The reporter from the General Station learned from the Beijing Municipal Bureau of Commerce that during the Spring Festival, the Beijing consumer market achieved sales of over 8.1 billion yuan, an increase year-on-year.

During the Spring Festival, the department stores, supermarkets, professional stores, catering and e-commerce companies focused on monitoring by the Beijing Municipal Bureau of Commerce achieved sales of 8.1 billion yuan, a year-on-year increase of 4.2%. The city's 60 key business districts had a passenger flow of 35.46 million, an increase of 12.8% year-on-year. 10 historical and cultural theme tour routes, 5 central axis study tour routes, and 8 industrial tourism routes are all on the stage. The consumption amounts of tourism ticket sales and cultural entertainment in the city increased by 24.9% and 39.6% year-on-year respectively.

Shanghai received 17.7784 million tourists during the 2025 Spring Festival holiday

During this year's Spring Festival, Shanghai launched 127 cultural and tourism selection activities. According to Shanghai's tourism big data monitoring, Shanghai received a total of 17.7784 million tourists during the eight-day holiday, an increase of 6.08% year-on-year.

This year's Spring Festival, experience activities with strong national trends and other activities with strong national flavors such as watching lanterns, enjoying intangible cultural heritage, visiting markets, tasting food, and garden parties have become a new trend in Shanghai's holiday travel. In addition, "watching cultural and museums", "watching art exhibitions" and "watching good dramas" have become the first choice for quality holiday tourism in Shanghai.

During the Spring Festival holiday, Guangdong Province received 80.118 million tourists and achieved tourism revenue of 74.53 billion yuan.

The reporter learned from the Guangdong Provincial Department of Culture and Tourism that according to preliminary estimates, on the eighth day of the 2025 Spring Festival holiday, Guangdong Province received 80.118 million tourists, a year-on-year increase of 5.3%; and achieved tourism revenue of 74.53 billion yuan, a year-on-year increase of 7.5%.

According to the 2025 Spring Festival holiday, tourists across the province spent 930 yuan during the Spring Festival holiday, a year-on-year increase of 2.0%. The 4A-level and above scenic spots in the province received 25.583 million tourists, an increase of 6.5% year-on-year; the 14 sections of the ancient post road included in the monitoring received 5.468 million tourists, an increase of 5.1% year-on-year; the 13 classic red tourism scenic spots included in the monitoring received 1.653 million tourists, an increase of 5.4% year-on-year; the 100 rural tourist spots and historical ancient villages included in the monitoring received 3.513 million tourists, an increase of 6.0% year-on-year; the 80 key public cultural institutions included in the monitoring received 1.529 million tourists, an increase of 5.5% year-on-year.

(Reporters from General Station He Chang, Yin Yinan, Zhang Qian, Chen Li)