Original title: Hot Comment | Spring Festival ice and snow tour "hot hot" ice and snow economy bulges "money bags"

From crystal clear ice sculpture art to thrilling skiing, from warm hot springs to unique snow camping... During the Spring Festival holiday, ice and snow tours in many places across the country continue to be new, and tourists enjoy the "hot hot" that belongs to the cold season. In the explosive growth of ice and snow tourism, various places are also feeling the "hot" motivation that "cold" resources are constantly injected into the economy, promoting the high-quality development of the ice and snow economy.

The booming Spring Festival market is driving the upgrade of ice and snow tourism. Recently, the China Meteorological Administration and the Ministry of Culture and Tourism have launched 10 national ice and snow tourism routes, covering north and south and connecting east and west. "Erbin Travel", which is matched with the "winter" wind of the Asian Winter Games, has once again become one of the "top trends" in the Spring Festival tourism market. It is expected that the number of tourists will receive 15% year-on-year; Xinjiang General Mountain International Ski Resort has received more than 530,000 tourists since mid-November last year, an increase of about 20% year-on-year... "The wealth of splashing the sky" means higher requirements for infrastructure, making tourists "pet to the sky" a guide for many places to stay: Baishan, Jilin, Xuexiang, Mohe and other places full of creativity; a ski resort in Xinjiang has joined forces with multiple scenic spots to jointly create a combination route of "slope, ice skating, snow, sightseeing the world, and bathing in hot springs"; in a ski resort in Jilin, tourists "watch the competition, ski, and celebrate the festival, without delaying anything"... More and more convenient, comfortable, high-quality and considerate services satisfy tourists' yearning for the beautiful winter fun.

Ice and snow match the city, not only attracting popularity, but also bulging the money bag. The "China Ice and Snow Tourism Development Report (2025)" shows that the number of ice and snow leisure tourists in my country is expected to reach 520 million in the 2024-2025 ice and snow season, and the revenue is expected to exceed 630 billion yuan. The ice and snow economy begins with ice and snow, but not just ice and snow. Ice and snow sports and tourism have driven the extension and development of industrial chains such as equipment manufacturing, education and training, amusement facilities research and development and manufacturing, and cultural creativity under the theme of ice and snow. Especially with the opening of the 9th Asian Winter Games, the radiation effect of the ice and snow events will be more significant, including creating more employment opportunities and income sources for local residents and driving the coordinated development of surrounding areas. Nowadays, in addition to classic popular destinations, indoor ice and snow venues have begun to appear in the southern region, allowing the sport to break the limitations of climate and geographical environment and gradually evolve into a leisure choice that is suitable for all seasons.