CCTV News: The Spring Festival is the most important traditional festival of the Chinese nation and an important consumption node. During the Spring Festival, people purchase New Year’s goods, reunion dinners, visit relatives and friends. Whether it is traditional supermarket retail or new consumption formats such as old-for-new, entertainment and leisure, they all show a prosperous new beginning of the year. "New Year Observation" will air the fifth episode "The New Year Consumer Market "Hot" on February 2.

A total of 27,000 cultural and tourism activities were held in various places to promote consumption

This year's Spring Festival holiday increased to 8 days, the consumer market was booming before the festival, and the Spring Festival transportation was expected to hit a new high. The total box office of the pre-sale movies in the Spring Festival broke records. The retail sales of the national online New Year's Festival exceeded 700 billion yuan before the Spring Festival. During the National Spring Festival Cultural and Tourism Consumption Month, various places held more than 4,000 cultural and tourism consumption activities about 27,000 cultural and tourism consumption activities around key consumption needs such as New Year's folk customs, food, ice and snow, cold protection, performing arts, fashion, and national trends.

Consumption in business districts in various places was booming, and the customer flow increased by more than 20% year-on-year

During the Spring Festival holiday, consumption in business districts in various parts of China was booming. China Unicom Digital Intelligence Wisdom Footprint Data shows that from New Year's Eve to the second day of the Chinese New Year, the number of passenger flows in more than 900 business districts across the country increased by 21% compared with the same period last year's Spring Festival.

After half of the Spring Festival, Beijing's total tourism consumption exceeded 14 billion

In recent days, major shopping malls, supermarkets and catering stores in Beijing have a dense flow of customers. Four days before the Spring Festival holiday, the total sales of consumption scenarios monitored by Beijing exceeded 3.75 billion yuan, an increase of 14.2% year-on-year; Beijing received a total of 8.536 million tourists, and achieved a total tourism expenditure of 14.03 billion yuan.

During the Spring Festival, Beijing held more than a thousand outdoor and indoor ice and snow sports, and the consumption of ice and snow in the New Year is full of vitality. At the Shichahai Ice Rink in Beijing, more than 8,000 tourists were received from New Year's Eve to the second day of the Chinese New Year.

First store debut The Shanghai consumer market is "new" meaningful

During the Spring Festival, many first debuts were held in Shanghai, the international consumer center city, including both internationally renowned jewelry brands and foreign ice cream brands for more than a hundred years in China.

China Unicom Digital Intelligent Wisdom Footprint Data shows that in the three days before the Spring Festival, the number of passengers in the business districts of the five international consumer center cities reached 10 million, an increase of 15% over the same period last year's Spring Festival. Among them, Chongqing, Beijing and Tianjin saw a significant increase, with an increase of 25%, 18%, and 18%, respectively.

Trade for old to new, make the consumption during the Spring Festival new

Trade for old to new, and the festival consumption market is more prosperous. In 2025, we will step up efforts to expand the implementation of the old-for-new consumer goods, and the old-for-new automobile subsidy policy will continue to be implemented. Data from the Ministry of Commerce shows that as of the third day of the Chinese New Year, a total of 57,000 applications for car exchange and new scrapping and renewal subsidies have been received nationwide in 2025.

Two-way trip, cross-city consumption is surging during the Spring Festival

This year's Spring Festival, a number of newly built major transportation roads, including the Shenzhen-China Channel and the Shanghai-Suzhou-Huzhou High-speed Railway, ushered in the first Spring Festival travel rush after the opening. The closer distance between cities has made two-way interactive cross-city consumption apart. During the Spring Festival holiday, popular attractions reappeared in the scene of "people follow the crowd", and cultural and tourism consumption is booming. Meituan Travel data shows that the growth rate of cultural and tourism orders during the Spring Festival in major cultural and tourism provinces such as Shaanxi, Fujian and Yunnan were around 100%.

In Zhengzhou, there is only Henan Drama Fantasy City Scenic Area. The unique drama performance and cultural atmosphere attract many audiences, and various theaters are full. The "Chang'an Lantern Festival" in Xi'an, Shaanxi was held in colorfully. This Lantern Festival was held in Rome, Italy, Athens, Greece, Cairo, Egypt, and Xi'an, to promote Chinese culture to the international stage.