Over 700 billion yuan, 14.5 million people... The numbers outline the vitality of New Year's consumption

CCTV.com2025-04-29

CCTV News: This year's Spring Festival holiday increased to 8 days, the consumer market was booming before the festival, and the Spring Festival transportation is expected to hit a new high, and the total box office of the pre-sale movies during the Spring Festival broke records. The retail sales of the National Online New Year Festival exceeded 700 billion yuan before the Spring Festival. During the National Spring Festival Cultural and Tourism Consumption Month, various places held more than 4,000 cultural and tourism consumption activities about 27,000 cultural and tourism consumption activities around key consumption needs such as New Year's folk customs, food, ice and snow, cold protection, performing arts, fashion, and national trends.

The parks in Beijing receive 1.5 million visitors

Traveling is very popular during the Spring Festival holiday, and the data shows where is the most popular. On February 1, the fourth day of the Chinese New Year, the parks in Beijing received a total of 1.5 million tourists. Among them, 12 municipal parks received 532,000 tourists, and the top tourists were the Temple of Heaven, the Summer Palace, and the Jingshan Park.

This Spring Festival, parks across Beijing launched 175 ecological and cultural activities, including new blessings, flower gardening, folk experience, nature education and other themes to meet the diversified needs of citizens and tourists during the festival. In terms of ice and snow activities, 31 parks in the city have brought 35 activities, turning the park into an "ice and snow park" to accompany citizens to celebrate the New Year.

During the Spring Festival holiday, 160 cultural and museum venues in Inner Mongolia opened to welcome guests

During the Spring Festival holiday, 160 cultural and museum venues in Inner Mongolia held a variety of cultural and cultural activities, and received nearly 140,000 audiences in the third and fourth grades of the Chinese New Year. The Inner Mongolia Museum has received more than 30,000 tourists in the past two days. Visitors can use virtual reality technology to immerse themselves in the "Silk Road" and participate in the "Spring Festival Joy Collection". The event brings together a number of intangible cultural heritage displays and cultural and creative experiences, allowing tourists to gain an in-depth understanding of the history and culture of Inner Mongolia.

Shenzhen, Guangdong: Breaking record. More than 136,000 people were checked in and out of the border of West Kowloon

During the Spring Festival, "city change tour" and "family visits" continued to be popular, and passengers entering and leaving the major ports continued to show a large inlet and outgoing trend.

On the third day of the Lunar New Year (January 31), the West Kowloon Border Inspection Station of the Shenzhen Border Inspection General Station inspected more than 136,000 inbound and outbound personnel, which is the highest single-day passenger flow since the port was opened in 2018. Among them, mainland residents account for nearly 2/3, and Hong Kong and Macao residents account for nearly 1/3.

Guangdong Hengqin: "One sign and multiple tours" first month, more than 16,000 people signed and went to Macau for new visas

On February 2, the policy of "one sign and multiple tours" for residents traveling to Macau for one month. According to statistics from the Hengqin Border Inspection Station of Zhuhai Border Inspection General Station, as of January 31, more than 16,000 people entered and exited Macau through the Hengqin Port in Guangdong.

Since January 1 this year, during the New Year's Day holiday, weekends and Spring Festival holidays, about 5,600 passengers entering and leaving Macau through Hengqin Port with the "one sign and multiple trips" visa, accounting for 35% of the total number.

The national railway is expected to send 14.5 million passengers on February 2

The fifth day of the Lunar New Year is also the 20th day of the Spring Festival travel rush. The reporter learned from the China Railway Group that on February 2, the national railway is expected to send 14.5 million passengers and plans to add 1,501 passenger trains. The railway predicts that the first peak of passenger flow for the return trip after the holiday will occur around February 4.

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